In a previous post, we talked about how universities can use email to promote currently-enrolled student engagement. While it’s important to effectively communicate with current students, what about the nationwide droves of alumni that have left your university? Colleges and universities can use higher education email marketing to capture the attention of this diverse target audience […]
In past posts, we’ve discussed how colleges and universities can acquire new students through email marketing. Once these students arrive on campus, how can you keep them engaged and, more importantly, how can you keep them continuously enrolled? Through, email marketing universities can maximize student engagement and promote continued enrollment in a number of different ways. Fortunately, […]
In today’s increasingly mobile-connected world, colleges and universities need mobile websites. Without one, you may be alienating a large chunk of your target audience: mobile-dependent, college-age millennials. Here are 5 reasons why colleges and universities need mobile websites. 1. You’re Getting Left Behind without One Almost 60% of universities had some form of a mobile presence in 2012. In […]
In the early stages of an email marketing campaign, building a large email list can be a daunting task. If you’re just starting out an inbound campaign for your college or university, take into account these 4 ways successful universities get email signups. 1. They Offer Premium Content Today, email subscribers are looking for more of incentive than great […]
