Importance of Link Exchange
If your are looking to start link building campaign for your website, you surely have lots of options around like link exchange forum, link exchange directory etc. If you do a little research, you will find that the Internet is flooded with plenty of link exchange programs, some good ones and some really bad ones. We all know that websites exchange links to increase their link popularity and to boost their keyword ranking, but do you think that a link exchange between travel website and a casino site lead to higher ranking for either? No, it won’t. In this article, let’s talk about industry specific link exchange and different types of link programs.
Link Exchange Programs
It’s better to be discrete. There are many industry specific link exchange websites that target specific industry type like link exchange games websites, link exchange hotel websites, link Exchange Management websites, link exchange marketing websites etc. But you must be careful while exchanging links as too much of free link exchange from such low trust rank websites may hamper your own trust rank. There are plenty of link exchange directories where you can submit your website link simply by clicking on link exchange suggest URL link. But since not all link directories are as good as DMOZ, it’s advisable to be a little discrete while submitting your link to any link exchange directory network.
Sending Link Exchange Request
Link Exchange request mail is very important for a successful link exchange campaign so make sure it’s the best it can be before sending it out. Remember, you’re asking for a favor (a mutually beneficial favor, but a favor nonetheless), so be polite and respectful in your letter. You need to be very concise with your link exchange request. After thoroughly researching the potential site to ensure they can boost your Search Engine Rankings. Start the link exchange request with a very brief description of your site’s content and how it relates to their website. Then provide the exact URL of their page you think the link would be most beneficial. Show them that you’ve actually visited the site and given some thought to the link. Don’t forget to provide the HTML code for the link so that the webmaster can cut and paste it directly into his page code. That gives you some control over the link placement and lets you include your keywords into the link text.
Other Important Link Exchange Factors
You must make sure that the link page doesn’t carry nofollow or more than 100 links (approx.) and should have been cached by Google recently (not more than a month ago) otherwise you may not get any benefit out of the link exchange program. Also stay away from the link exchange software as they use link exchange scripts to generate instant links for you but Google see such sites with a raised eye brow. So it’s advisable to better stay away from such link exchange networks that use link exchange software.