What’s the best way to rally support for your nonprofit organization? Planes flying banners through the air? Your mission painted on the side of a blimp? ‘Fraid not! There’s a much simpler way to draw supporters and donors alike to your organization. We can sum it up in four words: Social Media Advocacy Campaign.
Like all campaigns, an advocacy campaign requires strategic planning and execution.
Once you have a handle on the above questions, you can move on to your website, blog, and social media pages. Check out the below infographic for the remainder of the advocacy campaign checklist.
To get your campaign moving, ask yourself the following questions:
- What will your campaign’s timeline be?
- What are some key message points you want to get across?
- What keywords will you use for your website?
- Who will be the point person for each of your social media platforms?