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Entries by Valeo Marketing

Nurture Your Fussy Prospects With A Drip Campaign

June 29, 2020/in Email Marketing, Infographics/by Valeo Marketing

I used to teach at a school that created individual curriculum for each student. I had one English student who we’ll call Janice. Janice was 10 years old and sharp as a tack. She was technically in the 5th grade, but her vocabulary and reasoning skills rivaled a lot of adults I know. She loved […]

Let’s Get Smart About Market Segmentation

March 11, 2020/in Email Marketing, General, Infographics/by Valeo Marketing

No one wants to be a dummy, and that’s why we’re talking about market segmentation today.

6 Reasons Alumni Participation Drops

March 27, 2019/in Fundraising, Higher Education/by Valeo Marketing

I have a college client whose alumni participation has dropped almost 70% in the last 7 years.   Cringe-inducing. Hope that doesn’t sound familiar.   You bet we’re turning it around. But I want to share some of the reasons they were on such nose-dive. Perhaps you can identify and solve similar issues at your […]

University Fundraising: 4 Tips to Upgrade Your Social Media

February 14, 2019/in Fundraising, Higher Education, Social Media/by Valeo Marketing

All fundraising organizations need to have a social media strategy if they want to get the word out about their cause. However, social media savvy isn’t just a necessity for charities and nonprofits! Universities that fundraise should also take the time to build out a smart social media strategy. Whether your school is raising money […]

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