Part 2: How to Track Links and URLs with Social Media

Now that you know how to create URLs that can be tracked and measured, let’s get into a little more about how you can use them, and ways to streamline the process.

I use links for every single thing that we post on Facebook, Twitter, LinkedIn, and also in email newsletters.  The majority of this activity is posting on Twitter, so let’s start there.  That is, after all, why these shorteners became so popular in such a short amount of time.

Twitter has that glorious 140 character limit, so we need a way to post succinct links to blogs that have long, SEO friendly URLs (like the one you no doubt see in the address bar of your browser if you’re on this blog).  But wants to go back to the actual site?  That takes too long!  You need a Twitter client that has integration so that it will short the links for you, using your previously created account.

I personally use Twhirl as my desktop client since it has such great multi-account support, but there are other clients out there as well. has a list of tools you can check out to find something that suites you.

The thing on that list that I want to point out is the Bookmarklet.  This might be really useful for you, since some say that the Web is still the most popular Twitter client.


According to the Wikipedia, a bookmarklet is an applet, a small computer application, stored as the URL of a bookmark in a web browser or as a hyperlink on a web page.

That means you can add this to the toolbar in your browser, and create shortened, trackable URLs with no effort at all! Bookmarklet example

So now- I hope that sufficiently explains it.  I have been getting a TON of people asking about this!  We’ll get back to the more esoteric stuff in the next post =)

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