Somewhere – at this very moment – a nonprofit has come to the conclusion they’ve hit a wall by only locally marketing their organization. Hell, YOU could be that very organization. Doesn’t matter who it is. What matters is what road you choose to take from here: the next exit or the expressway to a wider audience!
Need a little help? Just answer these two questions:
1. Do you have a website?
If your website looks like this:
It’s time to admit to you need a little help (just a smidge).
Consider a website your nonprofit’s hub. This is where your blog is housed and your news updates can be found. Promote everything (updates, blog posts, donor stories, etc.) via social media. Online donations are another fantastic reason to take your organization’s cause to the online streets. Make sure a ‘Donate’ button is both easily accessible and visible on your website.
2. Is the word “success” part of your vocabulary?
This should be a no-brainer. These days, the internet plays a huge role in the success of any company, large and small-scale alike.
Afterall, marketing online is all about driving traffic to your website and offering something of value, such as a downloadable eBook or webinar series, to help convert those curious bystanders into full-on donors and volunteers.
If you’re a nonprofit considering entering the interweb expressway, have a look at the infographic below to gain a better understanding of the multiple ways online businesses are achieving success online . We’d like to give a shout-out to our friends from Homestead.com for sharing their dynamic infographic with us. Go check ‘em out!
Having trouble wrapping your head around content creation, social media, or designing your website? Our team has that biz down! Let us help you build a website and turn it into a profitable and delicious money-making machine!
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