Content Copywriting Tips

  • When you publish anything “original” on your website, it is automatically copyrighted to you even if you do not post a “copyright notice” on your website. So when you publish anything that is unique on your website, you being the originator (unless you choose to sell it) automatically become the legal owner of that work.  This can be an article, e-book or even just a simple little “tip” like this one. To be on the safer side you may even consider getting your content copyrighted through the Copyright Office at the US Library of Congress with a Certificate of Registration with the date of Copyright signed by the Register of Copyrights. This service costs something around $30 US only.
  • In content copywriting, it’s pretty easy to get attention, but it’s hard to keep it. If server crashing traffic comes in from Digg and other social media websites you need to be able to handle that traffic.  So, generating traffic and sustaining the traffic are two different issues. After all the hard work to get the traffic, if your traffic log says that you were unable to hold the traffic on your website for more than 5 seconds, there is no use of getting them. So when you generate traffic, also make sure that a part of the traffic does get converted- either into sale or at least into a handful of links.
  • For a good copy, use related words and synonyms for the keyword phrases you are after. Rather than mindlessly repeating the same words ad nauseam, assume that search algorithms are advanced enough to look for proper contextually-related words that support your targeted keywords.
  • The user must be able to understand what you are talking about. A good rule of thumb is to write for the reader first, then make a second and third pass for the search engines.
  • Want to write killer content? Start with the headlines first. Most copywriters start with the content instead of headlines. Your headline is a promise to prospective readers. Its job is to clearly communicate the benefit that you will deliver to the reader in exchange for their valuable time. The thing about promises is, they tend to be made before being fulfilled. Writing your content first puts you in the position of having to reverse-engineer your promise.
  • A copy appeal that attempts to take a humorous approach will be largely ineffective. Proof is in the number of times a funny advertisement tends to win an award, but fails to sell anything. Copy can have humorous aspects to it as long as the selling points and benefits do not rely on the humor itself to tell the story.