Valeo Marketing

SEO Tips – Part 2

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  • If you are serious about doing a  long term online business, don’t engage yourself in black hat SEO  practices. Even though they can give you short term Search Engine advantage but will hurt you badly in long term:
    • Don’t use hidden text or hidden links.
    • Don’t employ cloaking or lightning fast java redirects.
    • Don’t load up your pages with irrelevant words.
    • Don’t create multiple pages, subdomains, or domains with substantially duplicate content.
  • At SMX, all of the engineers from all the search engines made a statement that 301 redirect will not carry the full effect if the content of the redirecting website is topically not the same. We should avoid redirecting our website to a site which is topically irrelevant to our website. For e.g. if you are planning to redirect (301) your website about cars, then you should not redirect it to a website selling watches. An inappropriate redirect will not lead to any benefit to your website.
  • Dumping new content on your website in one go is not such a good idea from the search engine’s point of view. Make sure that you consistently add new posts and  articles on a regular basis. This will not only increase the bot crawl frequency of your website, but will also result in frequent repeated traffic.
  • For an optimized body copy, it is  extremely important for a website to not only have the most  important keywords, but it must also read well naturally. Modern  search engines use artificial intelligence (called Latent Symentic  Indexing), that is a measure of how well the supporting content and  text match to the theme of the website. So there is no point of wasting your time on keyword stuffing anymore; instead you must look  to refine the content as much as possible.
  • Did you know that on May 12, Google announced a preview release of Google Friend Connect, a service that helps website owners to grow traffic by enabling any site on the web to easily provide social features for its visitors. Google Friend Connect lets you grow traffic by easily adding social features to your website. With just a few snippets of code, you get  more people engaging more deeply with your site. It helps you to  attract more visitors, enrich your site with social features and the  best part is that you need no programming skills whatsoever to use Friend Connect on your site.
  • If you want to make sure that  Search Engines index each and every link on your website, you may want to add a link to your sitemap on every important new page that  you create on your website. This not only improves the Search Engine  Indexing but also also consolidates the internal linking of your website.
  • Followed by the red carpet seomoz Web 2.0 awards 2008 was the ‘.0’  update from Google when Google decided to deindex the seomoz web 2.0 award page just because the URL of the  page ended up with a ‘.0’. The page earlier used to rank number one  for semoz web 2.0 awards but as the back link weightage shifted from  ‘web2.0/’ to ‘web 2.0’, Google picked up the latter and decided to  unindex it as Google internally uses ‘.0’ extensions to recognize  the files they don’t want to follow. So here is a new way how you  can hide your pages from Google – simply end up the URL with ‘.0’.  It works.
  • When your search engine rankings  fluctuate, or even if your site drops from the rankings, don’t  panic. Understand that these things happen in this industry, and  they WILL happen to you. What you DON’T want to do is make any  changes to your web pages because of fluctuations in the rankings or  because your site drops out of the rankings. Step back and wait to  see what happens- monitor your rankings, watch the industry and read  the news. In all likelihood, your pages will reappear right back  where they should be (or close to those rankings), if you haven’t  done anything wrong (such as using spam). Fluctuations in rankings  are normal. Far too many people panic in the short term, when they  would be wiser to just take it easy and not start making changes so  quickly.
  • While you are optimizing a page for a specific phrase, think about why a searcher used that specific  phrase. If you are optimizing a ‘Frequently Asked Questions’ page,  are you delivering your most frequently asked questions? Think of  the circumstances that might lead an individual to search for  certain specific phrases like:
    • “infant pillow support” (Would this attract parents of newborn babies?)
    • “Meaning of babies names”  (Would this attract “soon to be” parents?)
  • Discover Your Competitors: It’s a  fact that search engines analyze incoming links to your website as  part of their ranking criteria. Knowing how many incoming links your  competitors have will give you a fantastic edge. Of course, you  still have to discover your competitors before you can analyze them.