If you’re a marketing blog addict, you have most likely noticed content marketing or social content marketing comparisons popping up all over the internet. “Content marketing is like a ferris wheel.” Or “a good social content strategy should be like Britney Spears”… Yeah. Today’s infographic helps roll content creation in a new, tastier direction: The Social Content Strategy Cheeseburger.
Let’s talk cheeseburgers.
When you walk into your favorite McBurger joint, you already know what you’re going to order. Lie to yourself all you want about ordering “just a salad.” We know you crave that calorie packed burger just like your audience craves compelling, original content. In fact, statistics show 90% of consumers say they find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them.
Now its time to talk toppings. Do you take your burger “all-the-way?” Or are you the “pickles, mayonnaise, peanut butter”-type? Think of planning your content strategy as deciding what should go on your cheeseburger. What ingredients should you add to your blog post to hold the attention of your target audience?
There you have it. Build a strong burger…ahem…social content strategy and your audience will start knocking down your digital doors for more.
We hope this post made you hungry for burgers and stellar content. Read through the infographic to learn why each element in your social content strategy cheeseburger is so important to your campaign. What would you compare your content strategy to? Tell us in the comments section below.
After your website, implementing a content creation strategy is the most effective way to reach your target audience. Don’t have time or just not sure where to begin? We’ve got the toppings to make your content creation cheeseburger taste scrum-diddly-umptious!