How to Have a Successful Relationship with Your Marketing Agency


Stop-hand-cautionWith such a diverse line of clientele, we have heard all sorts of horror stories of their previous experiences with a marketing agency; which gives us all the more reasons to be sure we make an impression that will turn their apprehension to a positive experience.   From current clients bad experiences to the things we know make a difference in the working relationship, here are

The top 5 things that are important for a successful relationship with a marketing agency


  • Realistic expectations in a realistic time frame based on experience and current trends

You want an agency that isn’t going to just tell you what you want to hear.  You want your profits to go up 75% over 3 months?  Not going to happen.  And a good marketing agency will tell you why.

  • Trained talent working for you

There really is a science to finding the right balance between all of the tools available in the marketing industry.  Look for an agency that has the know how to navigate through the percentages, stats and analytical reports.

  • Grasp on Costs

You can pour a lot of money into a marketing agency’s efforts and get results that wow or results that get a more subdued response.  It all depends on the team having up to date knowledge of where you’re going to get the most bang for your buck and also if that bang will have lasting power.

  • Do Your Homework

Studying (Photo credit: scui3asteveo)

To make for a smooth transition when handing over your marketing needs to a firm, go in to the relationship with an idea of your current numbers and traffic.  It gives the firm a starting point to developing a plan that will best fit your business and also show you what’s working and what’s not.




  • Know what you want.  Do you want to build a solid repeat client base?  Do you want to push a particular item? Do you just want more business across the board?

Each marketing campaign is unique in what it returns to the client.  Watch out for cookie cutter agencies that have a flat package with the same approach for everyone.

Have you used a Marketing Agency before?  What did they do that you really liked?  If you’re not with them anymore, why? Often times, not remaining with a marketing firm is because of the simple lack of communication.

At Valeo, we listen, we understand, we love what we do and we do it great!  We bring that something extra to the table that makes us stand out from all the rest.