Content Marketing has been generating a ton of buzz over the last few years, and it’s definitely not going away anytime soon. This week’s infographic (via BlueGlass) documents the rise of marketing’s hottest trend. Whether it’s articles, ebooks, podcasts or videos, content marketing statistics show that putting out unique and informative content on a regular basis increases traffic, generates leads, and gets results.
If you think jumping on the content bandwagon would be out of your reach, think again! Chances are you’re already using it in one form or another. If your business sends out a monthly newsletter or posts tips and information to Facebook or Twitter, then you’re already part of the phenomenon. Those are just some of the ways B2B marketers regularly use content as a part of their promotional efforts.
But, it doesn’t stop there. With Coca-Cola, Mint.com and American Express already on board, some of the most notable consumer brands in the world use this tactic as a major part of their marketing strategy. No matter the size of your business or organization, content marketing is a proven tool for acquiring new customers, generating leads, and building brand awareness.
Check-out this week’s infographic for more content marketing statistics that may just blow your mind.