George Mason University
Located just minutes from Washington, D.C., George Mason University (GMU) is the largest public university in Virginia, built to prepare students for complex 21st century careers. GMU offers many certification programs as well as degrees at the graduate and undergraduate levels. The university prides itself for its innovation, diversity, and focus on positive student experiences.
“There is a Passion natural to the Mind of man, especially a free Man, which renders him impatient of Restraint.”
George Mason (1725–1792)
We continually reviewed analytics and milestones, creating real, quantifiable results reported on a monthly basis. As a result of our SEO campaign, GMU’s Google rankings changed dramatically in just a year. The MBA program, for example, is now highly ranked in very competitive terms, with many rankings in areas where the program had not ranked at all in the previous year. The eBooks, newsletters, and other digital assets also helped tremendously; the university saw a 422% increase in new conversions from search engines in one year.
Valeo has been instrumental in increasing our rankings across numerous search engines. We now appear within the top ten results for many of our graduate business programs. Valeo has creatively developed ways for us to capture intriguing content to offer our audiences. They are always working to find the best solution that will create strategic results for us.
“They are pleasant to work with, stay on task, organize your project efficiently, and are always on top of the latest trents and strategies in marketing and communications. Valeo is one of the very best digital agencies out there.”