We’ve been talking all month about email marketing, and today I’m going to dive more specifically into something I’ve touched on in a few previous blogs this month: Email marketing vs. marketing automation. Perhaps you are wondering why you would need a marketing automation system—hopefully this will help you out. Lists are Dead Don’t waste […]
Today we are going to talk about some shocking ways email marketing could make your nonprofit sexier. A lot of times nonprofits are not considered sexy. But we do want to help you become more appealing to your audiences. This is really where I feel email marketing is underutilized by the vast majority. Why Email […]
If you surf higher education marketing blogs often, you’ve probably noticed there are numerous posts focused on keeping your college or university’s emails out of the Spam folder. Many bloggers claim to have the “be-all end-all” method to shooting your emails straight to a potential students/alumni’s inbox, thus increasing your overall email open rate. Not […]
In email marketing, no word is considered dirtier than ‘Spam.’ The phrase itself is enough to send shivers down the spine of anyone marketing online. Today we’d like to share a little-known tip to increase your nonprofit’s email open rates and keep you out of the Spam folder. First off, let’s talk about Sender Packet […]
