Higher Education Email Marketing: Alumni Support and Fundraising

In a previous post, we talked about how universities can use email to promote currently-enrolled student engagement. While it’s important to effectively communicate with current students, what about the nationwide droves of alumni that have left your university? Colleges and universities can use higher education email marketing to capture the attention of this diverse target audience […]

How Can Universities Use Email for Currently-Enrolled Student Engagement?

In past posts, we’ve discussed how colleges and universities can acquire new students through email marketing. Once these students arrive on campus, how can you keep them engaged and, more importantly, how can you keep them continuously enrolled? Through, email marketing universities can maximize student engagement and promote continued enrollment in a number of different ways. Fortunately, […]

5 Reasons Colleges & Universities Need a Mobile Website

In today’s increasingly mobile-connected world, colleges and universities need mobile websites. Without one, you may be alienating a large chunk of your target audience: mobile-dependent, college-age millennials. Here are 5 reasons why colleges and universities need mobile websites. 1. You’re Getting Left Behind without One Almost 60% of universities had some form of a mobile presence in 2012. In […]

{Infographic} How Universities are Spending Your Tuition Money

Tuition (too-ish-uhn) n. : A dreaded term capable of producing shivers up even the most courageous parent’s/student’s spine; also known as the ‘Word-That-Must-Not-Be-Spoken’ In recent years, a lack of government subsidy to our higher education institutions have forced schools to compensate by upping tuition costs. Rising costs inevitably lead to the question “Where exactly is […]