Nonprofit Social Media Series: Automation, Tracking, & the Future

Getting feedback on your efforts allows you to see what’s working. Seeing areas of strength and weakness allows nonprofits to adjust their approach to keep attracting donors and volunteers, without wasting energy on areas that simply do not work. Before putting any online marketing plan into action, it is absolutely essential to put the following […]

I Didn’t Sign-Up, but You Are Emailing Me Anyway

I went to check out Angie’s list, but did not complete the signup process. A week later, they sent me a note and a coupon – a great strategy which got me back to the site.

The PLET Method for Successfully Using Twitter

The PLET method for understanding and successfully using Twitter for your business: Post, Listen, Engage, & Track