We’ve been talking all month about email marketing, and today I’m going to dive more specifically into something I’ve touched on in a few previous blogs this month: Email marketing vs. marketing automation. Perhaps you are wondering why you would need a marketing automation system—hopefully this will help you out. Lists are Dead Don’t waste […]
Today we are going to talk about some shocking ways email marketing could make your nonprofit sexier. A lot of times nonprofits are not considered sexy. But we do want to help you become more appealing to your audiences. This is really where I feel email marketing is underutilized by the vast majority. Why Email […]
In email marketing, no word is considered dirtier than ‘Spam.’ The phrase itself is enough to send shivers down the spine of anyone marketing online. Today we’d like to share a little-known tip to increase your nonprofit’s email open rates and keep you out of the Spam folder. First off, let’s talk about Sender Packet […]
Let’s talk a little bit about email marketing versus email nurturing for your college or university. The main thing I want you to remember is email marketing done right IS email nurturing. I think one of the main differences is reach. What Is Email Marketing & Email Nurturing? Email marketing is a one to many […]
