Nonprofit email marketing can be an extremely effective medium for promoting your organization when it’s done correctly. Most email marketing mistakes are an easy fix when you follow the right guidelines. When drafting you’re next email blast, make sure you follow these five essential rules for nonprofit email marketing success. 1. Don’t Ignore Mobile Users The […]
Our email inbox is an all-in-one hub for everything we care about: work, family, friends, hobbies, news, entertainment, and more. Yet most of us have a love/hate relationship with email; on a daily basis, our inboxes are bombarded with email after email, all competing for our attention. So how do we tell which emails are […]
In our last post, we discussed the importance of a two-pronged digital marketing strategy, with an emphasis on social media. In this entry, we will dive into the ins and outs of email marketing and why it too is vital to your nonprofits’ outreach.
Nonprofits are resourceful by nature, many times doing more with less. Each person actually working for a nonprofit organization can wear a multitude of hats, in related or non-related roles, depending on what is required and what resources are available. It’s this philosophy that frequently finds nonprofits weighing their options in terms of digital outreach […]