Tag Archive for: Email marketing

How Can Universities Use Email for Currently-Enrolled Student Engagement?

In past posts, we’ve discussed how colleges and universities can acquire new students through email marketing. Once these students arrive on campus, how can you keep them engaged and, more importantly, how can you keep them continuously enrolled? Through, email marketing universities can maximize student engagement and promote continued enrollment in a number of different ways. Fortunately, […]

4 Ways Successful Universities Get Email Signups

In the early stages of an email marketing campaign, building a large email list can be a daunting task. If you’re just starting out an inbound campaign for your college or university, take into account these 4 ways successful universities get email signups. 1. They Offer Premium Content Today, email subscribers are looking for more of incentive than great […]

5 Steps to a Perfect Applicant Funnel for Your College

Email marketing for universities through inbound marketing is an excellent option for capturing targeted, potential applicants into your email list. To capture students seeking information about colleges and universities, you will need to create and optimize your applicant funnel. A successful applicant funnel will efficiently and effectively convert targeted leads into applicants. Ultimately, maximizing your […]

5 Tips to Keep Your Email Appeals Out of the Spam Folder

The rumors are true: Online giving is at an all-time high. Studies show the amount of donations made online have progressively increased over the years, including an 11% growth in 2012. Several factors could account for the ongoing rise in online donations; however, a big one nonprofits can’t afford to dismiss is the power of […]