In the process of researching today’s infographic post, I stumbled upon this list of 7 Wonderfully Wacky Charities. I called my husband over, forcing him to bask in the glow of hilarity this compilation was sure to offer. We hungrily read each article, searching for some comedic line or tidbit to punch us right in […]
Email has progressively become the go-to channel of communications between nonprofit organizations and their donors. It’s no surprise really: Email provides a quick, cost effective method of transmitting important event or fundraising information to your supporters and donors. In fact, a study from the 2013 Nonprofit Communications Trends Report shows 77% of the nonprofit organizations […]
In a previous post, we talked about how universities can use email to promote currently-enrolled student engagement. While it’s important to effectively communicate with current students, what about the nationwide droves of alumni that have left your university? Colleges and universities can use higher education email marketing to capture the attention of this diverse target audience […]
When going about email marketing, it is always better to appeal to your audience on an individual, personal basis. The problem with generalizing your audience is that they aren’t all the same; you can’t just shoehorn them into a solitary category and expect them to react in exactly the same way. That’s why email list […]
