Today we are going to talk about some shocking ways email marketing could make your nonprofit sexier. A lot of times nonprofits are not considered sexy. But we do want to help you become more appealing to your audiences. This is really where I feel email marketing is underutilized by the vast majority. Why Email […]
Today we are going to talk about the difference between email marketing and email nurturing for your nonprofit organization. The very first point I’m going to say and the last thing I want you to remember is that email marketing done right IS email nurturing. Let’s take a look at the difference between the two. […]
How is your nonprofit keeping track of donors and supporters? If your answer involves “scattered papers”, you may have a few…errr….organizational technicalities in need of a solid revamp. Unfortunately, this isn’t uncommon. Even in our internet-obsessed world, it’s difficult to accept that a harrowing 55% of nonprofits reportedly store donors names on random slips of […]
Getting the message out for your nonprofit takes strategy, measurement, and keen analysis of how each type of effort is performing (or not). Traditional methods of outreach such as printed mailers, telemarketing, and TV or radio spots may still be used in some instances. The social media revolution, however, has turned everything about traditional outreach […]
