If your nonprofit organization is not already accepting donations through your website, now is the perfect time to start. According to The Chronicle of Philanthropy, online donations are up nearly 14% from last year. Donors are finding online giving simpler and more convenient than traditional offline methods. Now you are faced with a choice: Which […]
Did you know there’s a formula to successfully bonding with your nonprofit’s donors? Time + Effort + Grape Jelly + Engagement + Glitter = Pure donor lovin’ As we’ve previously mentioned, you have to nurture your donors (and your leads) by engaging them via social media or email. It’s not like bonding with your cat, […]
When going about email marketing, it is always better to appeal to your audience on an individual, personal basis. The problem with generalizing your audience is that they aren’t all the same; you can’t just shoehorn them into a solitary category and expect them to react in exactly the same way. That’s why email list […]
