The Role of Analytics in EMS Appeals

Email has progressively become the go-to channel of communications between nonprofit organizations and their donors. It’s no surprise really: Email provides a quick, cost effective method of transmitting important event or fundraising information to your supporters and donors. In fact, a study from the 2013 Nonprofit Communications Trends Report shows 77% of the nonprofit organizations […]

Measuring Social Media Campaigns

Nonprofits face a unique set of challenges when it comes to promoting themselves through social media. Different than traditional businesses, nonprofits need to attract donors and volunteers, as well as build awareness for their cause. Engagement through various social media channels has quickly become go-to tool for nonprofits to spread awareness and increase engagement. These […]

I Didn’t Sign-Up, but You Are Emailing Me Anyway

I went to check out Angie’s list, but did not complete the signup process. A week later, they sent me a note and a coupon – a great strategy which got me back to the site.