With enrollment rates falling, each marketing dollar has never meant more. Students today want direct messaging that speaks to them on a personal level. A recent study says 91% want communication tailored specifically to them. A marketing automation platform offers colleges a powerful way to do just that.
You want to attract the best and brightest. It’s time to streamline your enrollment marketing and nurture your prospective students. The Marketing Automation Crash Course for Higher Education Enrollment is a new email series that shows you how to develop a successful nurturing plan with marketing automation. Get all the best tips, whether you want get the most out of a current system or are just beginning to research platforms.
Make Marketing Automation Work for You from Day One
Get a comprehensive introduction to robust marketing automation platforms with this email series. Learn all about the incredible marketing campaigns your college or university can build with them. Here’s a sneak peek at some of the topics we cover.
- How to plan out nurturing campaigns designed to offer relevant communication that feels 1-to-1
- How to test and optimize your campaigns to improve them over time
- Comparisons of some of the top marketing automation platforms
- Why you should kill your lists and embrace the contact database
- Tracking visitor behavior on your site to automatically nurture prospective students
Get the most out of your platform, right out of the gate!
Sign up now for the series!