Managing Your Donor List with CRM
How is your nonprofit keeping track of donors and supporters? If your answer involves “scattered papers”, you may have a few…errr….organizational technicalities in need of a solid revamp. Unfortunately, this isn’t uncommon. Even in our internet-obsessed world, it’s difficult to accept that a harrowing 55% of nonprofits reportedly store donors names on random slips of […]
{Infographic} 6 Ways to Compose a Unique Message for Your Nonprofit
Have you caught the newest Old Spice commercial yet? You probably have, considering Old Spice has an uncanny way of producing ads that easily transition into viral videos. So the question is: how do they do it? Think about their product. It’s soap. Soap is not an exciting or new topic. Plus tons of other […]
Higher Education Email Marketing: Alumni Support and Fundraising
In a previous post, we talked about how universities can use email to promote currently-enrolled student engagement. While it’s important to effectively communicate with current students, what about the nationwide droves of alumni that have left your university? Colleges and universities can use higher education email marketing to capture the attention of this diverse target audience […]
{Infographic} Higher Education and the Interwebs: A Love Story
Teachers around the globe are settling into swanky digital offices and their door is literally always open. How is this possible you ask? Social media! Social media is progressively becoming the new norm within the higher education realm. By creating a public social media account on Facebook, a handful of teachers are making themselves available […]
The Best List Segmentation for Maximum Donations
When going about email marketing, it is always better to appeal to your audience on an individual, personal basis. The problem with generalizing your audience is that they aren’t all the same; you can’t just shoehorn them into a solitary category and expect them to react in exactly the same way. That’s why email list […]
How Can Universities Use Email for Currently-Enrolled Student Engagement?
In past posts, we’ve discussed how colleges and universities can acquire new students through email marketing. Once these students arrive on campus, how can you keep them engaged and, more importantly, how can you keep them continuously enrolled? Through, email marketing universities can maximize student engagement and promote continued enrollment in a number of different ways. Fortunately, […]
{Infographic} How Much Do Nonprofits Invest in Social Media?
Social media is a deliciously hypnotic networking tool. It’s exactly what our society of go-getters desire: a clever opener, an idea, and a call to action combined in one post (preferably under 140 characters). Yet some nonprofit organizations are still on the fence about implementing social media as part of their marketing strategy. According to […]
5 Reasons Nonprofits Need a Content Managed Website
Your website is the heart and soul of your online presence. Sure, social media, email newsletters, press releases, etc. play their part, but they exist for one reason: to get readers to your website. For your nonprofit, this is especially true, because what you have to say matters above all else. Your website needs to […]
{Video} The Value of a Higher Education
During our childhood, we considered our future employment options from the get-go. Don’t believe us? Looking at your own children or thinking back to your own childhood, you probably nursed dreams of becoming a mighty wizard or a cowboy-astronaut-lizard farmer. As our children grow older, we start noticing these dreams become less fictitious and more […]
5 Reasons Colleges & Universities Need a Mobile Website
In today’s increasingly mobile-connected world, colleges and universities need mobile websites. Without one, you may be alienating a large chunk of your target audience: mobile-dependent, college-age millennials. Here are 5 reasons why colleges and universities need mobile websites. 1. You’re Getting Left Behind without One Almost 60% of universities had some form of a mobile presence in 2012. In […]
