Trending: An Unconventional Guide for Higher Education
Having trouble creating a solid following on your higher education school’s blog? Even when you’re pouring your heart and soul into each and every post? It can be more than a bit discouraging, to say the least. But it might not be your—or the content’s—fault. Rather, it might be the topic that is lacking the […]
{Infographic} Virtual Trends: Higher Education
So how about that Arrested Development Season 4, amirite? For those who haven’t seen it, I’m here to give you all the spoilers from the first ‘I’ve made a huge mistake’ to George Sr.’s amazing chicken dance (because his chicken dance is the best of all the chicken dances!). Before you digitally punch me in […]
Why Small Nonprofits SHOULD Conduct Donor Research
Plan on holding a fundraiser soon? Sweet! We know you have a grasp on writing compelling email appeals to your current donors. But how are you on locating and cultivating new potential donors? This is where donor research comes in. We think Alfred A. Blum, Director of Institutional Advancement at Boston College Law School, said […]
{Infographic} Nonprofit Donation Motivations
Did you know there’s a formula to successfully bonding with your nonprofit’s donors? Time + Effort + Grape Jelly + Engagement + Glitter = Pure donor lovin’ As we’ve previously mentioned, you have to nurture your donors (and your leads) by engaging them via social media or email. It’s not like bonding with your cat, […]
How Evergreen Content Enhances Inbound Marketing for Universities
Inbound marketing for universities and colleges is a highly effective tool for drawing potential applicants to your website. Incorporating “evergreen content” in your marketing strategy can take your campaign to the next level. In this post, we’ll explain what evergreen content is and how you can use in your campaign. What is evergreen content? Evergreen […]
How Content Creation Can Increase Enrollment
If your higher education school is thinking about starting an online marketing campaign, you probably have a few questions about how it can accomplish your goals. The good news is those are about to be answered. In this short video, I clear up the confusion by giving you my top four ways content creation can […]
The Role of Analytics in EMS Appeals
Email has progressively become the go-to channel of communications between nonprofit organizations and their donors. It’s no surprise really: Email provides a quick, cost effective method of transmitting important event or fundraising information to your supporters and donors. In fact, a study from the 2013 Nonprofit Communications Trends Report shows 77% of the nonprofit organizations […]
{Infographic} Nonprofit Communication Trends 2013
Isn’t this time of year magical? The smell of sunscreen in the air, the comfortably warm evenings, your next door neighbor sunning in just his cowboy hat and boxer shorts… Maybe that’s just a Texas thing. Since we’re about mid-thigh deep into 2013, it’s time we have THE talk. You know, the one about goals. […]
3 Tips to Utilize Infographics in Higher Education Marketing
Bold, colorful visuals possess an almost magnetic force with the power to yank even the most predictable web addict from their normal routine. In fact, studies show 90% of information transmitted to the brain is visual. So it’s no secret why online marketers and internet perusers alike love infographics. Their visual appeal meshed with easily […]
{Infographic} The Future of Higher Education
What does the future hold for higher education? If only my DeLorean wasn’t in the shop with a busted flux capacitor. *grumbles* Before delving into the future of higher education, let’s take a bite out of the present. The recent developments within college classrooms have been ones for the digital textbooks (Totally a thing now!). A recent […]
