{Infographic} Storytelling With Social Media: One Frame at a Time
All nonprofits are superheroes. And every superhero has a story. Although your story may lack the extremely durable cape, it possesses elements identical to those found in superhero comics: the same burning desire to save, preserve, or call attention to a cause you and your team are passionate about. But what else does a nonprofit […]
{Video} Shocking Ways Email Marketing can Make Your Nonprofit Sexier
Today we are going to talk about some shocking ways email marketing could make your nonprofit sexier. A lot of times nonprofits are not considered sexy. But we do want to help you become more appealing to your audiences. This is really where I feel email marketing is underutilized by the vast majority. Why Email […]
{Infographic} The Mobile Lives of College Students
Look at all these college students running around with their fancy smartphones and elaborate haircuts! Thinking they know all there is to know about technology…. Well, the fact of the matter is they probably do. Being raised in an age where tablets/smartphones act as both communication devices and knowledge-enhancing tools have given students a deep […]
Prevent Your School’s Emails From Being Flagged as Spam
If you surf higher education marketing blogs often, you’ve probably noticed there are numerous posts focused on keeping your college or university’s emails out of the Spam folder. Many bloggers claim to have the “be-all end-all” method to shooting your emails straight to a potential students/alumni’s inbox, thus increasing your overall email open rate. Not […]
{Infographic} Social Content Strategy: Cheeseburger Style
If you’re a marketing blog addict, you have most likely noticed content marketing or social content marketing comparisons popping up all over the internet. “Content marketing is like a ferris wheel.” Or “a good social content strategy should be like Britney Spears”… Yeah. Today’s infographic helps roll content creation in a new, tastier direction: The Social Content Strategy Cheeseburger.
Secret Tip to Increase Your Nonprofit’s Email Open Rate
In email marketing, no word is considered dirtier than ‘Spam.’ The phrase itself is enough to send shivers down the spine of anyone marketing online. Today we’d like to share a little-known tip to increase your nonprofit’s email open rates and keep you out of the Spam folder. First off, let’s talk about Sender Packet […]
{Infographic} Infographics: Powerful Nonprofit Marketing Tools
Infographics are by far the most amazing thing to grace the internet since Lolcats and Zombo.com (it’s lifechanging). They combine relevant facts and bold images all in one handy graphic. Now, it goes without saying certain industries *cough* nonprofits *cough* could benefit more from the visual stimulation infographics provide. The importance behind any organization’s cause […]
{Video} A Step-by-Step Guide to Developing an Email Nurturing Strategy for Your College or University
Let’s talk email nurturing for your college or university. Because there’s still time to pull in new leads prior to the spring semester, September presents a perfect time to take a long, scrutinizing look at your current email marketing campaign. To start, ask yourself: Could my campaign be more lead focused? In a previous post, […]
{Infographic} Higher Education Social Media Goals
Since the dawn of the social media era, teenagers and young adults have been the first to pounce on the online interaction craze. Colleges and universities are taking the hint and joining the social media revolution in order to form connections with their target demographic. However, higher ed institutions aren’t the only ones paying attention. […]
{Video} Practical Guide to Email Nurturing for Your Nonprofit
Let’s talk about email nurturing and your nonprofit organization. In our previous post, we zeroed in on the numerous differences between email marketing and email nurturing. To reiterate, email nurturing is far more targeted, customized, and strategic than your basic email marketing campaign. After all, email marketing done right IS email nurturing. The challenge is: How […]
