Importance of Good Copywriting
Whether it is the traditional print media or the electronic media, be it advertising, newspapers, or a website, copywriting is the use of a strong blend of powerful, motivating and persuasive words that not only put your message across to your target audiences, but also brings about the desired results. In advertising, good copywriting grabs […]
Working with robots.txt file
What is the robots.txt file? Working with the robots.txt file Advantages of robots.txt Disadvantages of the robots.txt file Optimization of the robots.txt file Using the robots.txt file What is the robots.txt file? The robots.txt file is an ASCII text file that has specific instructions for search engine robots about specific content that they are not […]
Meta Tags Optimization for Search Engines
If you are familiar with Search Engine Optimization techniques, it is most likely that you must have already come across a lot of information on Meta Tags. In this article, we simply talk about what Meta Tags are, their importance, the important Meta Tags and useful tips on how to optimize your Meta Tags for […]
Keyword Research for Search Engine Optimization
Importance of Keyword Research for Search Engine Optimization Keyword Research is by far the most important aspect in any Search Engine Optimization initiative. This article shall discuss the important aspects of keyword research process. Keyword Phrase Research is a process of selecting the most “optimum performance” keyword phrases that can help visitors find your site. […]
Demystifying Google Supplemental index
What is Google’s Supplemental index? Supplemental index is Google’s index of web pages, which Google considers ‘unimportant’. Google will query its supplemental index if it fails to find good matches within its main web index. For obscure or unusual queries, you may see some results appear from its supplemental index. They’ll be flagged as “Supplemental […]
Google PageRank Algorithm Explained
What Is PageRank ? PageRank is Google’s measure of importance assigned to a web page on a scale of 1 to 10. You can check the PageRank value of any page by downloading the Google Toolbar. This article is intended at understanding PageRank and providing an insight into its different aspects. History of Site Ranking […]
Google Jagger Algorithm Update – Part 2
This is the second part of the Google Jagger update discussion. The first part of this article discussed the overview of how and why Google needs to update its website ranking algorithms periodically. This article shall discuss the specific areas the Jagger update has altered in the Google algorithm. Sources at Google claim that the […]
Google Jagger Algorithm Update – Part 1
If there is one thing Search Engine Marketers and website owners fear – it is a major algorithm update, especially by Google. Well, much as we may like it not to happen, its here. Google has recently done a major algorithm update, nick named “Jagger” update series. Google does minor algorithm updates almost on a […]
Google Florida Algo Update
November 5, 2003 would probably go down in search engine history as an important milestone. It is the day Google implemented sweeping updates in its algorithm, (nicknamed – Google ‘Florida’ algo update), which threw several thousand high-ranking sites off their ranks. The entire SEO community is exhibiting unprecedented nervousness, even rage. While the feelings are […]
Google Advanced Search Tips
Search engines offer the function of advanced search to deliver the most relevant results. Most surfers frequenting search engines overlook these options. If used as suggested, one can cut down results from thousands of irrelevant pages to select useful links. In this case study we are going to cover some points of searching using Google. […]
