Article Syndication Tips – Part 1
Identify a group of closely related keywords to define the scope of an article. Including too many keyword phrases in one article can dilute focus and results. Writing good articles on your industry and publishing them on relevant content sites is a useful way of boosting your incoming links and direct click-through traffic. Many sites […]
Website Usability Tips – Part 2
Bread crumb navigation is a simple yet very powerful SEO and usability tool. A keyword rich bread crumb throughout the site not only ensures solid internal linking, but also better user experience, where the user is always aware about his precise location on the website. Here are some useful tips you can use while doing […]
Website Usability Tips – Part 1
Avoid showing animations on an e-commerce website. You do not want to distract users when they are ready to place orders on your site and need to concentrate. Always prefer a consistent navigation & layout so that your website looks clean. Avoid being too creative while setting the navigation so that the user can instantly […]
Web Development Tips – Part 2
In a website development process, time means money and to complete a project on time you need to be good at Project Management. The key is to spend considerable amount of time on creating functional documents of the project so that later on there is no room left for confusion among team members in terms […]
Web Development Tips – Part 1
Embed CAPTCHA images in all your online forms to ensure that only humans are filling your forms. This will not only help you avoid spam but will also keep your database clean. Using a font on your website is not as simple as it may sound to some. If you use a font that is […]
Web Design Tips – Part 2
Before starting the HTML of a website, make sure you have final pixel perfect PSD design of the internal and external pages. Making structural changes after final HTML conversion can be very time wasting. Try to follow these design principles for better looking designs which prompt user action. Never compromise on the quality of pictures […]
Web Design Tips – Part 1
If you have a site in all Flash, consider creating an HTML version of the site as well. This will not only make your site search engine friendly, but also help users who do not have flash plug-ins in their web browsers. The most important thing you should do while designing a banner is to […]
PPC Tips – Part 2
PPC – Pay per Click From the list of most convertible keywords you get from your PPC campaign, run a manual deep link building campaign using the highest performing keywords including volume and conversion rate. Not only does this improves the Quality Score but also gives a boost to the organic SEO ranking results for […]
PPC Tips – Part 1
PPC – Pay per Click Create multiple variations of PPC landing pages for carrying out A|B split-testing. You may test several options by altering page headlines, message, text, color, layout, form fields and page length to check which page performs better. You can improve your campaign performance by as much as 500% using these methods […]
Why should we use the PPC model for search engine placement?
Search engine placement is probably the most effective means of driving highly pre-qualified prospective customers to any web site. The most controllable form of search engine placement is the pay-per-click model. Being found in organic search results is a great bonus. But if you want to start generating leads and sales tomorrow, and have the […]
