Crush It with Digital Content Marketing
Now that you’ve gone through and optimized your website for search engines, it’s time to dive into the meat (or tofu for the more omnivorous out there) of your SEO campaign. Remember when we analyzed your competitors’ back links? We talked about how back links are generally a pretty good measure of how well sites […]
How to Optimize a Website for Search Engines (On-Page SEO)
As the number of websites continues to grow, it’s more important than ever to make sure your site is standing out and showing up when people are looking for your business. This means knowing how to optimize a website for search engines. This isn’t too hard when people search for you using a branded term like […]
SEO Research: Understanding Your Online Presence
Your search engine optimization campaign will always start with research and planning. In this phase, you’ll need to determine your goals for your SEO campaign and develop a strategy for effectively meeting them. Identifying the Right Keywords for SEO Research There’s a common misconception that research only involves picking out some high volume keywords (the words or […]
Content Marketing Works
If you’re involved in the marketing space, you probably haven’t been able to avoid hearing the term “content marketing” in the last few months. It doesn’t sound sexy, but it’s generating as much buzz as any marketing trend in recent years. If you look at the data, it’s pretty clear why: Content marketing works. Better […]
How to Have a Successful Relationship with Your Marketing Agency
With such a diverse line of clientele, we have heard all sorts of horror stories of their previous experiences with a marketing agency; which gives us all the more reasons to be sure we make an impression that will turn their apprehension to a positive experience. From current clients bad experiences to the […]
What you can learn from Harley-Davidson
As much as we all love our classic chrome-coated fenders and the “potato potato” noise of the V-twin motors, unlike many companies, Harley-Davidson has survived this long because not just because of a great product, but also due to a few of their little secrets. Harley-Davidson’s ads have been essential to their success and has […]
Subject Lines for the Best Email Marketing Campaign Ever
Despite the buzz around social media lately, email marketing is still here. And it turns out, it’s still making people money. You only need one stat to make that pretty durn clear: As of May, 2011, email marketing had an average return on investment of $43.52 for every dollar spent” -Mailer Mailer I don’t know […]
The Essentials to Effective Email Marketing
Although social media and videos are growing in popularity as marketing strategies, there is no denying that email marketing still brings in good results. Done properly, email has the ability to bring in new sales or leads at a steady rate. The secret to effective email marketing is using this tool in innovative and intelligent […]
Improve Your Blog’s Click-Through Rate with Rel=author
Maybe you’ve noticed that since the beginning of the year, search results have gotten a little more visual. The long story here is that in the last few years, Google and the other search engines have started adding support for more types of rich snippets. Rich snippets can take a lot of different forms. Two […]
Beware of Inflated Google Research Results
Google’s Adwords research tool is one of the more often used tools when researching keywords for SEO. However, sometimes the statistics you are seeing may be drastically higher than the real numbers. When doing SEO research, going right to the source (Google) is often the best option. At the end of the day, however, Google […]
