How to Get YouTube Traffic
Want to know how to get YouTube traffic? Most people know that when it comes to search, Google is king. But if you were asked who sits behind them, who would you guess? Bing, Yahoo, Ask.com? Those would have been my guesses. Turns out, I would have been wrong. The answer is YouTube. That means not […]
How to Write Emails that Convert
Email marketing isn’t the buzz word it used to be with everyone talking about social media now. That doesn’t mean you can discount it. A recent study showed email marketing returns $43 for every dollar invested. That’s a pretty good ROI, don’t you agree? That doesn’t mean, however, that you can start emailing everyone on […]
Future-Proofing your SEO efforts
SEO can be a daunting subject. It’s easy to see the value of ranking well for important terms, but all the complexities that go into that can become overwhelming. In our 5-part SEO email series, we try to get people started off on the right foot with their SEO. As Google and other search engines […]
The Beginner Guide to Pinterest
Looking to get started with Pinterest? Perfect. Check out our Beginner Guide to Pinterest. We already looked at whether or not Pinterest was right for your business. If you decided that your business met our three criteria: visually appealling, the right demographic, and ready to be social, why should you use Pinterest? Why Use Pinterest? […]
A Step-by-Step Guide to Content Marketing
Content Marketing works. It’s been shown to reduce the cost-per-lead of businesses by 60%-80%. It works because it taps into our fundamental nature as human beings. But, there is still one question that must be answered, how do I “do” content marketing. Content Marketing isn’t easy. It requires a lot of work an organization to […]
Why Does Content Marketing Work?
In my last post on content marketing, I laid out some data that made one thing pretty clear: content marketing works. More and more brands are starting to abandon their old-school outbound strategies and move towards an inbound, content marketing oriented approach. The data supporting it is only getting stronger, but some people still have […]
Social Media “Cool Kids”: Google+ and Pinterest
Recently two new big shots are making themselves known on the Social Networking playground: Google+ and Pinterest. With every new Social Network that launches, it’s like another invitation to a big party and frankly, it can easily become overwhelming to try to keep up with a social calendar with all those options. When you’re using […]
The Basics on Designing a Infographic
Infographics can be a powerful way of sharing research data in a visually appealing way. Unlike plain text, infographics are a lot easier to digest for most people. That means putting your core marketing message into an infographics can help communicate your message more effectively, especially to a different segement of your audience that may […]
It’s Not All About SEO
In this series, we’ve gone through the steps of how you can lay a rock-solid foundation for your online presence and future SEO efforts. We began by researching and understanding your market and your positioning in it. Then we talked about how you can optimize your website for search engines so people searching your most […]
Online Expansion: How to Fill Your Sales Funnel
Creating interesting, engaging, and valuable content with a digital content marketing strategy has three primary goals: Engaging your audience – If you’re producing content that you’re audience cares about, they’re going to engage with your brand and that’s good. Establishing yourself as an authority – Since you (the expert) are going to be producing all the […]
