{Video} One Day on Earth – 12.12.12
/in General, Nonprofit/by Valeo MarketingIf your day is anything like that of internet meme sensation Grumpy Cat, it’s probably filled with finding the warmest patch of sunlight on the floor, nurturing your love/hate relationship with life, and feeling humiliated by the array of goofy hats your owner adorns you with before snapping some adorable photos. Including Grumpy Cat, many […]
How to Set Up LinkedIn Ads for Nonprofits
/1 Comment/in General, Social Media/by Valeo MarketingIf your organization is looking to promote a website, landing page or an official LinkedIn profile, LinkedIn ads for nonprofits allow for specific targeting that goes beyond what other social advertising platforms offer. While Facebook is excellent for reaching people based on interests, LinkedIn goes beyond just likes allowing for ads to be targeted to […]
{Infographic} A Nonprofit Advocacy Campaign Checklist
/in General, Infographics, Nonprofit, Social Media/by Valeo MarketingWhat’s the best way to rally support for your nonprofit organization? Planes flying banners through the air? Your mission painted on the side of a blimp? ‘Fraid not! There’s a much simpler way to draw supporters and donors alike to your organization. We can sum it up in four words: Social Media Advocacy Campaign. Like […]
Internet Tips for Nonprofits: Understanding PageRank
/1 Comment/in General, Nonprofit, SEO/by Valeo MarketingThere’s a large amount of mystery surrounding Google’s “PageRank.” If you’ve even a fleeting experience with search engine optimization (SEO), you’ve most likely heard of it. Business and organizations do everything they can to seek out enough “Google juice” to bump their PageRank by a single digit. But you’re probably curious about why it matters […]
{Video} Give Forward – The Vision of One Foundation
/in General, Nonprofit/by Valeo MarketingThere’s a common misconception about nonprofit organizations and foundations. You don’t have to be the richest person in the world to make a difference. Sometimes donating your time can be even more valuable than anything money could buy. We understand it can feel impossible to find the time when you’re juggling a full-time job, 4 rowdy […]
5 Nonprofits Killing it on Instagram
/in General, Nonprofit/by Valeo MarketingInstagram gains a new follower every second. Say it with me: EVERY SECOND. It’s not a stretch to say people love looking at photos, taking photos, and basically all things photo-related. This is what makes Instagram such a dynamic tool for nonprofit organizations. If you’re not familiar with Instagram, here’s the Campbell’s Soup version: Instagram […]
{Infographic} Google for Nonprofits Grant
/3 Comments/in General, Infographics, Nonprofit/by Valeo MarketingAcquiring advertising funds for your nonprofit organization may seem impossible. It may even feel as impossible as spreading chunky peanut butter with a sponge. Don’t let yourself feel discouraged. There may be certain avenues you haven’t checked into. We’ve discussed some of the ways Google can help your organization in the past. What else can Google […]
Google+ Secrets for Non-profits
/in General, Nonprofit, Social Media/by Valeo Marketing2013 is not only the year of the snake, it’s also the year of social media.Non-profit organizations have taken to utilizing social media sites for calling attention to their mission and how others can contribute to their cause. While Facebook is still # 1 on the social media spectrum, people are finding Google+ to be […]
How Can Nonprofits Raise Cause Awareness Through Social Media
/in General, Nonprofit, Social Media/by Valeo MarketingGetting the message out for your nonprofit takes strategy, measurement, and keen analysis of how each type of effort is performing (or not). Traditional methods of outreach such as printed mailers, telemarketing, and TV or radio spots may still be used in some instances. The social media revolution, however, has turned everything about traditional outreach […]
{Infographic} 4 Social Archetypes Following Your Nonprofit
/in General, Infographics, Nonprofit/by Valeo MarketingIs your nonprofit organization holding a fundraiser? Need folks to spread the word? It’s not a problem as long as you know the social archetypes following your nonprofit! First off, you need to understand empowerment is in the eye of the beholder. Pinpointing what or who empowers a large group is a tough call. If empowerment […]










