Entries by Valeo Marketing

LinkedIn Apps Offer Great Social Networking Features

Yesterday, LinkedIn made a variety of 8 different applications available that add so much-needed functionality to the platform. Anyone who is unfamiliar with LinkedIn should check it out; it’s a very business-oriented social networking site that allows you to connect with other business, share ideas, and keep up with new trends in your industry or […]

Social Media Myths and Reality

I was checking out Livingston’s blog and he drew my attention to an article from Jason Baer of Convince and Convert and thought it was a great piece that deserved some additional attention (apparently so did 50+ other people as evidenced in the comments section). Jason lists six fallacies of social media and explains as to […]

Will Social Media Help PR Weather the Storm?

When I talk to my PR industry colleagues, there’s a fair bit of trepidation about all the economic woes. We’ve been here before. We’ve seen the bloodletting. We’ve seen corporations slash marketing budgets at the exact moment when they should be pushing more of their chips into outbound efforts.  In fact, the Harvard Business Review […]

Are Bloggers “Media?”

Are bloggers members of the “media?” That’s a tough question. The blogging trend is still fairly new (in the grand scheme), and bloggers are as often considered “snarks in bunnyslippers” as they are legitimate information sources. In a recent tweet, Paul Gillin (who has the credentials to know) made a compelling distinction: “Most bloggers know […]