Glossary

We have provided this glossary of terms that are often used in web development and other technology services that Valeo offers to our clients.

 

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0-9

 

A

 

A/B Testing

Talking about A/B testing in the most simple way is that it is a testing method in which visitor is randomly showed two versions of a page ie. A & B where A is the original design and B is the version containing a changed design to determine that which of the two drives the desired result more efficiently. Similarly in 50/50 split test, we are flipping a coin to determine which page to display. A/B testing usually applies to test clicked on ad copy, landing page, headlines, designs etc.

 

Absolute URL

The full Internet address of a page or other resource on the World Wide Web. An absolute URL includes a protocol, such as "http," a network location, and an optional path and file name. For example, http://www.example.com/ is an absolute URL.

 

Accessibility

Accessibility in context to SEO is the practice of making a website easily accessible by search engines whose bots are blind to images, flash etc.

 

ACSS ( Aural Cascading Style Sheets)

Aural cascading style sheet allows to write CSS for your webpage to define how will it sound to users who are using audio browsers, specially who are physically challenged.

 

Active Hyperlink

A hyperlink that a site visitor is clicking in a Web browser. For example, a hyperlink is active between the time a site visitor presses and releases the mouse button, when clicking that hyperlink.

 

ActiveX

A set of technologies that allows software components to interact with one another in a networked environment, regardless of the language in which the components were created. ActiveX is used primarily to develop interactive content for the World Wide Web, although it can be used in desktop and other programs.

 

ActiveX controls

Reusable software components that incorporate ActiveX technology. ActiveX controls can be embedded in Web pages to produce animation and other multimedia effects, interactive objects, and sophisticated programs. They can be written in a variety of programming languages, including C, C++, Java, and Visual Basic.

 

ActiveX Data Objects (ADO)

A data access interface that allows client programs to access and manipulate data in a file- or server-based database.

 

ACH - Automated Clearing House Network

ACH is a secured private network that connects bank to each other to facilitate services like electronic payment in a very secured environment.

 

AdPimp

Overdoing the number of ads on a webpage is called Adpimp. Its not a good practise as the visitors dont appreciate the distraction created by these ads while they are looking for useful content.

 

AdSense

Google adsense is a very unique and effective way of earning ad revenue for many small and big websites publishers by placing relevant google ads. The best part of the google adsense is that the ads are always related to the nature of the website.

 

AdSense Link Clicking Bots :

Adsense ad clicking bots can be considered as bad bots who run automatically while using hacked or random IP addresses to click on google AdSense advertisements on a particular website and thus generating google AdSense revenue for that website owner.

 

AdWords

Adwords is a cost per click process of Internet Advertising.

 

Advanced Streaming Format (ASF)

A streaming file format for use with Windows Media Player. This file format can include audio, scripts, ActiveX controls, and HTML documents. ASF-format files have an .asf file name extension.

 

AERT - Techniques for Accessibility and Evaluation and Repair Tools

 

Affiliates: Web sites which receive commissions in exchange for sending sales or other desired conversions to ecommerce sites.

 

Agent Name

Agent name is the name of the search engine crawler or spider that is currently visiting a webpage.

 

Algorithm

Algorithms are the programing rules of Search engines which determine how they index the website content and display the content in the SERP. Related to Search Engines (SE's) and SEO – A SE algorithm is a set of rules used to rank the listings contained within its index relating to an exact keyword query. SE algorithms are black boxes: no one knows exactly how their algorithms function, to protect from competitors and those who wish to SPAM. That said, by observation and experience, there are fairly well know guidelines of how the algorithms work – for instance see SEO.

 

Alt Tag

Alt tag is the alternate text associated with a graphic that gets displayed when a user hovers the mouse over that graphic. Alt tags not only helps a website to fetch traffic from image searches but also makes the website accessible by vision impaired people as their browser reads the text in the graphic for them.

 

Alt Text

Alt text refers to the text that appears when a user holds his mouse over a text link or any other graphical link. It is considered a very useful SEO tool as an alt text allows search engine bots to evaluate the relevancy of a link or an image to decide the PR of a website. The other reason why it is so important is that it allows the browsers with text reading capability to actually read out the alt text for the physically challenged users to explain them what the image or link is all about.

 

Alta Vista

Before the entry of Google, Alta vista was considered to be the number one search engine now has been acquired by yahoo!.

 

Anchor Text

Anchor text is the actual text of the link that is usually underlined indicating the user that the text is hyper linking some where. Google gives a special importance to the key words in the text of the anchor text in terms of its relevance to the page being linked to.

 

Anchor Text Optimization

Anchor text is the visible hyperlinked text on the page. Anchor text optimization can be deployed throughout your site to enhance the relevance of most of the web pages based on individual page content.

 

Animated GIF

A file containing a series of GIF-format graphics that are displayed in rapid sequence, giving the appearance of a moving picture.

 

Anonymous FTP

The ability to access a remote computer system, by using the File Transfer Protocol (FTP), on which one does not have an account. Users have restricted access rights with anonymous FTP and usually can only list, view, or copy files to or from a public directory on the remote system. To help maintain security, many FTP sites do not permit anonymous FTP access.

 

AOL

AOL stands for America On Line, A corporate online service provider and Internet service provider. The AOL search engine uses google as a part of its search results.

 

Article / Content Syndication

Article syndication understands the power of compelling, relevant content and uses information in the form of write-ups and articles to link your online business with other relevant websites, consequently generating focused traffic. Apart from generating focused traffic, content syndication also helps viewers recognize you as a quality information provider, hence, enhancing your brand perception.

 

Applets

Applet is a program application (like web browser) that runs in context with another program.

 

API

API stands for Application Programming Interface, which is a set of routines and protocols for developing software applications. API determines how a particular service is called through the application.

 

ASCII

ASCII stands for American Standard Code for Information Exchange which converts text into a language that is understandable by computers.

 

ASP

ASP stands for Active Sever Pages, that is a proprietary programming language invented by Microsoft for building dynamic websites

 

ASP.NET

A set of technologies in the Microsoft .NET Framework for developing Web programs and XML Web services. Web servers that are compatible with ASP.NET can host Web services and run Web programs. Because ASP.NET can create HTML, XML, and other types of documents when processing programs and services, site visitors can display the results in a Web browser. ASP.NET programs and services can be written in any .NET-compatible language, including Visual C# .NET.

 

ASP.NET controls

Components that run on an ASP.NET-compatible server and encapsulate user-interface and other related functionality. They are used in ASP.NET pages and in ASP.NET code classes.

 

Automated Submitting

Automated Submitting is a process of submitting a website to various search engines by using automated softwares such as Web position Gold or Application Service Provider(ASP) like 'Microsoft B-Central's' 'Submit it' service. Search Engines like Alta Vista are currently following this practice by completely automating their website submission process.

 

Authentication

The process of verifying that an entity or object is who or what it claims to be. For example, a user name and password may be used to authenticate a user.

 

Authentication database

A database on a server that verifies that an entity or object is who or what it claims to be. For example, an authentication database can match user names to passwords.

 

 

 

 

B

 

Back Links

Back links are links on external Web sites that point to a particular Web page (or in general, a whole site). IBL’s are one of the most important set of variables in a search engine’s algorithm of your site’s importance, since SE’s look at the whole link network (or link topography) to determine the syntactical relationships between keywords and Web pages.

 

Banned/Delisting

A website is said to be banned when a search engine blocks a website from appearing in its search results.

 

Banner Advertising

A banner ad is a form of online advertising in which an advertisement is embedded into a web page and linked to the web site of the advertiser. The users who see these ads on websites click on them and reach to the advertiser’s website. The banner can be an image, JavaScript program or a multimedia object.

Banner ad: also see Flash Banner ad – online banner ads are the closest thing to traditional advertising as they contain a high degree of creative and reach a large audience. Formats range from static images to rich interactive media such as Flash animation and full video.

Banner ads should carry out a specific campaign advertising goals or contribute to an overall corporate branding goal for your organization. Either way, eye-catching animations alone are not the only considerations for an effective marketing campaign. Banner ads should be part of a marketing strategy to ensure traffic converts. Acro Media will ensure that your banner ads are a direct fit into that strategy for call-to-actions, landing pages, and conversions to sales. Common uses of Flash banner ads include:

• Branding (corporate or product)
• Advertising a specific incentive, product or service
• Call-to-action, conversion and persuasive navigation

 

 

Banner Blindness

Banner Advertisement refers to the tendency of website visitors to overlook any information that is offered to them in form of banner ads even if its useful for them they consider it nothing more than an ad by a company to sell its products of services. To avoid this happening to your banner always try to make your banner as colorful, crisp and animated as possible.

 

Base Location, Base URL

A URL that you can specify for a Web page in order to convert all relative URLs on that page to absolute URLs. A base URL should end with either a file name, such as http://www.example.com/sample.htm, or a trailing slash, such as http://www.example.com/subdir/.

 

Baseline Matrices

Time lagged calculations which serve as a basis for making comparisons of the past performance of a website to its current performance. It can also be taken as setting a goal and then evaluating whether the current trend show a likelihood of achievement of the goal.

 

Behavioral Marketing: In the context of Internet advertising, behavioral marketing is the practice of analyzing anonymous data to deliver ads to consumers based on their recent behavior: Web pages accessed and/or keywords typed into a search engine, and/or products/services shopped for online. Bid Management Tool Bid Management tool is an application or a service provider that manages bids on pay-per-click search engines such as Yahoo Search Marketing/Overture, Google Adwords, etc

Bidding

Bidding is a process of placing a bid price that an advertiser is willing to pay on a Search Engine's like Google. Google than provides the top spot to the highest bidder for that particular key word.

 

Black List

Black listed websites are the websites that are delisted from search engine being found culprit of spamming and other unethical internet practices

 

Black Hat SEO

The SEO specialists who use unethical Internet practices to optimize their website to get high rankings in SER's.

 

Blog

Blogs are mini websites that provide news on a particular subject such as science, politics, local news, products, services etc posted by individuals as they see it. Blogs normally comprise of text, images, web pages, links to other blogs and other media related to its content. It also empowers its readers to leave their comments in a very interactive format which is an important feature of many blogs as it serves as a means to perceive an unbiased public opinion on a topic, products or services.

 

Blog Comment Spam

Blog Comment spam is another type of Spamdexing in which a spammers leave a link to their own website in the form of a visitor comment. With such incoming links, the PR of the spammer's website jumps artificially.

 

Blogola

The new trend of offering free goodies to bloggers in return of a sympathetic comments and reviews.

 

BAP - Blog And Ping

BAP is a method used to get the content of a blog quickly indexed on major search engines.

 

Blook

This is way of presenting content in a serialized manner in form of online book on blog sites. New chapters are posted one by one as blog posts.

 

Body Copy: Text set in columns, usually in sizes ranging from 8 to 12 points. Also referred to as text or type.

 

Book Mark

Book mark is an internet browser option that enables a user to tag or book mark his favorite page. There are many website too like del.icio.us (a yahoo owner bookmark site), who are providing this service where a user can bookmark and share his favorite page with his friends. Many websites refer to these websites to evaluate the page ranking of the bookmarked site. More the bookmarks, better the content is considered and higher goes the PR.

 

Bot

We use bot as a short form of robot. Also known as Search Engine Spiders.

Bottom-Up Organization: relates to Information Architecture (IA) and Top-down organization – Bottom-up organization is based heavily on meta-information: the fields that are assigned to the documents and the specific values for those fields. A site’s bottom-up classification is often most visible during browsing and in the search process through the use of search zones, limiters, and sorting options. Bottom-up information organization also incorporates how the low-level objects are integrated with the high-level concepts of the site. An example of this is meta-information listings that allow users to browse or refine their search by specifying fields (e.g., “Services,” “Topic,” “Theme”).

 

Brand Platform: A summary of all tangible and intangible aspects of a brand: brand vision, mission, values, personality and tone of voice. In addition, it should cover the pragmatic details such as name, logo and tagline. Often a Brand Platform would be compiled in a formal document such as Corporate Identity Guide.

 

Bread Crumb Navigation

Bread Crumb Navigation is a navigation format allows a visitor to understand the hierarchy of the website and all the pages he passed through to reach the page he is currently viewing. Foreg.

Home > SEM > RFP

 

Bridge Page

A bridge page or a doorway page is a website that is optimized for specific keywords to pull maximum traffic from the search engines to divert it to some other website.

 

Browser-Safe Palette

A color table containing only 216 of a possible 256 colors, used to precisely match and display colors in graphics. The remaining 40 colors are omitted because they can display differently, depending on the color-quality settings of the computers that display them.

 

Bumping / Necroing

It is a technique of posting replies to a forum just to bring it to the top of the list.

 

 

 

 

 

C

 

Cache

Cache is a local hard drive where the browser stores recently and frequently opened webpages to facilitate a quicker access of the pages to the user. So it is because of Cache, why the previous page opens so quickly when we press the back button on our browser because the browser doesn't have to download it from the internet every time; it just fetches it from the Computer's own cache.

Google cache facilitates its user to view the snapshot of a website if the original page is unavailable that was taken by the google crawlers when they last crawled that website.

Call to Action (CTA): relates to Conversion – CTA is a specific message/graphic urging the user act. CTA Design is the art of moving visitors from one page to the next, and finally persuading them to take an expected, predetermined action.

The benefit of CTA Design is conversion – the art of CTA design is balanced by the science of Web metrics: specific CTA changes measured over time determine success in terms of hard evidence: conversions. Since dynamite graphics or beautiful aesthetics alone will not persuade or encourage site visitors to your goals if the CTA is not based on insight of the target market’s needs.

A CTA must be based on an understanding of the sales process, a well crafted plan, and communication that anticipates all the needs (and objections, questions, etc.) of the customer, rolled into messaging and/or graphics to encourage the user to act.

Cookie

Cookie refers to the information that a website stores on the visitor's computer.

 

Catablog

Catablog is a blog that explains a product or services available on some e-commerce website.

 

CAPTCHA

Completely Automated Public Turing Tests to Tell Computers and Humans Apart

 

Certificate

A digitally signed document that is issued by a certification authority on behalf of a user, a computer, or a service. Certificates help to ensure that no other Web site can assume the identity of a site. This helps make sensitive online transactions, such as shopping, more secure by preventing unauthorized access to information sent to or from a site.

 

Character Encoding

A one-to-one mapping between a set of characters and a set of numbers. Character encodings allow Web browsers to interpret the characters in a Web page and display those characters correctly.

 

Character Set

A group of alphabetic, numeric, and other characters needed to display text in a specific language.

 

Collabulary

Collabulary is collabrative and vocabulary synergized. Content users define tags that is inturn attributed to the tag.

 

Class Selector

In cascading style sheets, a name identifying a user-defined style. Depending on how it's defined, a class selector can be used with a single type of tag or with any HTML tag inside the BODY element.

 

 

Click Arbitrage

Click Arbitrage is a process when you purchase PPC ads in a hope that the traffic will click on these ads and generate revenue for your website..

 

Click Distance

Click distance refers to the number of clicks it takes for a user to reach to a webpage, file or a document.

 

Click Flipping

Click flipping refers to technique of making money out of the clicking done by a user as he visits a website. Cost Per Action is the most common form of click flipping.

 

Click Print

Click print is a measurement of how much average time a visitor spends and the number of pages viewed by him on a website.

 

Clustering

Clustering is a process of a limiting a website from appearing on SER more then specified number of times.

 

Cloaking

Cloaking a practice done by black hat SEO's to display key word stuffed pages to Search Engines and a different page to actual users.

 

Cold Fusion

Cold fusion is a scripting language introduced by Adobe which is used by webdesigning professionals for database interfacing, create general softwares and develop online applications.

Cold Fusion Markup Language(CFML) is used for scripting in Cold Fusion.

 

Common Gateway Interface (CGI)

A standard method of extending Web server functionality by running programs or scripts on a Web server in response to Web browser requests. A common use of CGI is in form processing, where the Web browser sends form data to a CGI script on the server, and then the script integrates the data with a database and returns the results as a Web page.

 

Conversion Rate

Conversion Rate refers to the number of users who perform a desired action on a website is called conversion rate. It can be a signing up a newsletter, user making a purchase etc.

 

Content

All of the viewable information on a given web page. Includes all text, files and graphics in a given page.

 

Copy

The actual text of a specific web page and all written information.

 

Content Management System (CMS): A CMS provides control over Web sites to add, edit or delete content. An alternative to dependance on a technically trained staff or third party, a CMS lets you change your site regularly and keep it looking great without any specialized technical knowledge. CMS refers to a range of technologies and techniques – from software that allows simple Web page updates, to comprehensive Web portal publishing systems. All CMSs at least allow text edits to specific Web pages and the ability to commit the changes to your Web site and see them immediately published. More flexible systems allow for even more changes, e.g. formatting styles, adding pages and changing navigation. Enterprise CMSs provide business rules e.g. collaboration rules such as ensuring content creators’ work is vetted by a supervisor before it can appear on the Web site.

 

Content Syndication

Content syndication understands the power of compelling, relevant content and uses information in the form of write-ups and articles to link your online business with other relevant websites, consequently generating focused traffic. Apart from generating focused traffic, content syndication also helps viewers recognize you as a quality information provider, hence, enhancing your brand perception.

 

Contextual navigation: relates to Information Architecture (IA) – Contextual navigation allows users to browse among related content spread out across a site. On e-commerce sites this is known as cross-selling, up-selling, comparison and coordination shopping. On content driven site, it could be links to related research and services. Contextual navigation shows users information they may not have thought to look for on their own.

Conversion: relates to CTA – Web site conversion is a specific action related to internet marketing objectives, where a user’s behavior is measured when it changes from one state (or more) to a desired state.
Typical Conversions (often reported as a rate i.e. % of total traffic per month):

• 'contact us' forms completed
• phone calls from the Web site (1-800 etc)
• request for information (RFI)
• request for proposal (RFP)
• whitepaper, product or service PDF’s downloaded
• ecommerce transactions i.e.sales

Conversion Optimization

This is an optimization technique specific to e-commerce websites that converts your website into a selling tool by increasing the conversion rate. The user has to go through a logical sales cycle every time every time he visits the website.

 

Cost Per Action(CPA)

CPA is a form of affiliate marketing in which an advertiser pays only if the user performs a specified action on a website. The action may be any thing - from user buying a product, filling up a form or clicking on a link.

 

Cost Per Click(CPC)

CPC is an Adsense Ad format in which the advertiser is charged only when a user clicks on an ad.

 

Cost Per Thousand(CPM)

CPM is a measurement unit in the advertising industry. In refrence to Internet Marketing, it is a Google Adsense format which refers to how much will it cost for an advertiser to show his ad to 1000 people. In CPM, the advertiser specifies the type of websites on which he wants his ad to be displayed. A CPM ad can be a better revenue fetcher than a CPC ad because if an advertiser specifically wants to target your the traffic on your website, he will have to bid high enough to beat the already existing CPC ads on your page.

 

Counter

Counter is a field on a website which tells the visitor that how many times the website has been visited before. Please keep in mind that counter signifies number of visits and not the number of visitors. However a better way to keep track on website visits is maintaining log files.

Corporate Identity: also see Corporate Identity Guide – A corporate identity is the overall impression that an organization makes on its clients, including, but not limited to, logo, brand names, and corporate colors. It is the visual reflection of an organization and its products and services. The design elements of a corporate identity should be carried over to other corporate assets including Web sites and traditional media, such as printed material. This consistency helps to give the organization the image it seeks as part of its overall strategic direction.

Cost per Acquisition: relates to Web Metrics – it is the cost to acquire one customer, and is one of the ultimate return on investment (ROI) calculations. Sometimes acronymed as CPA, but note that the acronym CPA is more commonly used for Cost per Action.

Cost per Action (CPA): relates to Paid Internet Marketing – CPA is a model that rewards a final action (such as a qualified lead or an ecommerce sale) instead of an intermediary action, such as visitors or clicks (as in PPC), or paying for a given number of impressions (CPM). Affiliate and referral programs are examples of CPA programs. It is an ad model has that is growing in popularity, since it is considered the optimal form of buying online advertising from the advertiser's point of view. An example is Amazon that pays 5% of all sales generated by a visitor coming from an affiliate site.

Cost per Click (CPC): see Pay-per-Click.

Cost per thousand: see CPM.

CPA: see Cost per Action.

CPC or Cost per Click: see pay-per-click.

CPM: Cost per thousand impressions (M is the Roman numeric symbol for thousand).
CPM is a traditional media term for measuring number of impression (people who may potentially see an ad). Also used in Web terms as Cost / 1000 unique visitors.

Crawlers: see Spiders.

Crawls Depth

Crawl depth refers to how deep a bot crawls and index a website.

 

Cross Linking

Cross linking is when a webiste owner has a multiple websites linking to each other.

 

Cybrarian

Cyberian is a person who explores, collects and then manage content on world wide web.

 

CSS - Cascading Style Sheet

CSS is used to define look, feel and navigation aspect of your website. An HTML specification developed by the World Wide Web Consortium that defines how authors of Web pages can attach style sheets to Web pages. Styles sheets define the appearance and formatting of content on Web pages and allow you to have more control over how content displays in Web browsers.

 

Custom Error Page

When ever server fails to fulfill the user requestes the webserver displays an error page to inform the user what possibly has gone wrong. However these default error pages gererated by the webserver are not particularly user friendly. Therefore website owners can custom design there error page to give the user a more clear picture about the error. Not Found error is one of the most common error page.

 

Cybersquatting

Cybersquatting is a malpractice done by some people who use a domain name and website that is resembling to some one else's website with a bad intent to capitalize on his brand name and market value. Cybersquatter then offers the website for sale to the original website owner on an inflated price.

 

 

 

 

 

D

 

Dangling Link

Dangling links refers to the links that point to a page with no further out going links.

 

Database-Driven / Dynamic webpages

Database driven webpages also known as dynamic webpages or or server side programing are the action that allow webpages to connect to the database where execution is actually happening on the server. This is unlike javascript that runs on the browser.

 

Data Access Objects (DAO)

A data access interface that communicates with Microsoft Jet and ODBC-compliant data sources to connect to, retrieve, manipulate, and update data and database structures.

 

Data connection

A connection that specifies the name, type, location, and, optionally, other information about a database file or server.

 

Data source

A stored set of information. A data source might be a database, an XML file, a Web service, or a list on a Windows SharePoint Services Web site.

 

Data validation

A set of rules that you can apply to form fields and other types of fields to restrict the type of information site visitors can enter into those fields.

 

Database

A file or server containing records of information that are organized and presented to serve a specific purpose, such as the facilitation of searching, sorting, and combining data. Databases can be published on the World Wide Web to let site visitors search for information or add new information to the database.

 

Database-Generated

Data-base generated webpages are the pages that retrieve data from an attached database, each time a page is loaded. The website changes automatically as we change the database.

 

DHTML

DHTML stands for dynamic HTML and it is a fusion of HTML with Client side scripting language such as javascript, CSS (a language that defines presentation of the content) and DOM (Document Object Model). So keeping it simple, DHTML is a combination for scripting languages to create a webpage whose content changes with time, occurrence, user etc.

 

Dead Links:

A link is said to be a dead link if the page linking to either no longer exists, the page has been moved to a different location or even if the server is down. Dead links normally lead to a 404 error page.

 

Deep Link

Deep link refers to a link that points to the most internal page within a website.

 

Delisting

Search engines remove the websites from their index due to reasons like spamming, copied content etc.This is called Delisting.

 

Diggbait

Digital Millennium Copyright Act

 

Directory

Directory is an online directory website used to categorize other websites into industry and relevance depending on user submissions. Yahoo is a good example of commercial directory however zeal is a pure non commercial directory.

 

DdoS Distributed Denial of Service (DdoS Attack)

Ddos attack is one in which multiple requests are sent to a server untill it breaks down to eventually make it unavailable for its intended users.

 

DMOZ

DMOZ is a large human made editable directory made and maintained by volunteers. Many websites use it as a content reference for their website.

DNS - Domain Name System

DNS is a system that translates Domain name into IP address which are inturn used to identify each host individually.

 

Domain Name

Domain names are the alphabetic names used to refer to computers on the Internet. A Web site address, including a suffix such as .com, .biz, .org, .gov, or .edu. The suffix indicates what type of organization is hosting the site.

• com - Originally stood for "commercial," to indicate a site that could be used for private, commercial purposes, but now the best well known top level domain, and used for a wide variety of sites
• biz - Alternative commercial domain when the com suffix is unavailable.
• net - Originally intended for site related to the Internet itself, but now used for a wide variety of sites
• edu - Use for educational institutions like universities
• org - Originally intended for non-commercial "organizations," but organizations now used for a wide variety of sites
• gov - Used for US Government sites
• mil - Used for US Military sites
• us - used to indicate a business or organization within the United States

Download

To transfer (copy) files from one computer to another. "Download" can also mean viewing a Web site, or material on a Web server, with a Web browser.

 

Dynamic Site

Dynamic website is website which is capable of changing itself with change in database.

 

Dynamic HTML (DHTML)

An extension of HTML that allows you to add interactivity and graphical interest to Web pages. Web pages that use DHTML can change and update dynamically in response to site visitor actions, without being downloaded from a server after every action.

 

Dynamic Web Template

An HTML file to which you can attach other HTML files that share the same layout. When you update a Dynamic Web Template, all pages that are based on that template are also updated. Dynamic Web Templates have a .dwt file name extension.

 

 

 

 

 

E

 

E-mail

An abbreviation for electronic mail. The exchange of text messages and file attachments between computers over a communications network, such as a network or the Internet.

 

Embedded style sheet

A cascading style sheet that is part of a Web page. Styles in an embedded style sheet can be applied only to the page containing the style sheet and either extend or override styles defined in any external style sheet that the page links to. An embedded style sheet is stored in a STYLE tag in a Web page.

 

Encryption

The process of encoding data to prevent unauthorized access, especially during transmission over the Internet or a network.

 

Error Page

Please refer to Custom error page.

 

External Link

External links are nothing but links on your website that link to the other website.

 

E-Commerce

Ecommerce a.k.a. electronic commerce – software solution and system for doing business online. Ecommerce software typically includes a frontend catalog and shopping cart component and a backend transaction Payment Gateway component that handles the security, authorization and money.

Leading ecommerce solutions come with a full suite of tools for easy ebusiness management and maintenance. In a professional ecommerce package expect include:

• Upload/download product data, include bulk product & picture uploads
• Manage products & customer specific prices (B2B or B2C)
• Manage clients/customers
• Manage orders, including refunds and returns
• Manage taxes and shipping
• Manage prices, coupons, sales and incentives
• Statistics ecommerce sales and Web metrics
• Ecommerce hosting
• Integrated email for marketing and auto-responders (thank-you/confirmation)

 

Extensible Markup Language (XML)

A subset of Standard Generalized Markup Language (SGML), a language for creating customized data structures that allow for the definition, transmission, validation, and interpretation of data between programs, servers, and organizations.

 

Extensible Stylesheet Language (XSL)

An XML-based language for creating style sheets that transform XML documents to other types of documents, such as HTML, and that define the format or presentation of the data in the resulting document.

 

Extensible Stylesheet Language Transformations (XSLT)

A language for transforming XML documents into other XML documents. It is a subset of Extensible Stylesheet Language (XSL).

 

External hyperlink

A hyperlink pointing to a page or file that is not part of the active Web site.

 

External style sheet

A cascading style sheet (CSS) in a file with a .css file name extension. The .css file contains style rules in valid CSS syntax, without any surrounding HTML tags. By defining styles in one or more external style sheets and linking them to pages in your Web site, you ensure a consistent appearance throughout those pages. If you change a style in the external style sheet, the change will be reflected in all of the pages linked to that style sheet.

 

 

F

 

Free For All Links (FFA)

These are the websites where any one can post links to their website. Now the problem here is that most people are using automation tools like bulk submitters resulting that no ones link gets displayed for more then an hour. Therefore it is recommended that one must avoid these links as the only good they can do to your website is to harvest your mail box to bulk spams.

 

Findability

Findability is a term used to describe the easiness for a user to locate your website on a search engine page.

 

File server

A computer running on a network that stores files and provides access to them. A file server is also called a server. See also Web server.

 

File Transfer Protocol (FTP)

A protocol for copying files to and from remote computer systems on a network or the Internet. FTP sites are frequently used on the Internet for making files and folders publicly available.

 

File type

The format of a file, commonly indicated by its file name extension.

 

Filter

A set of criteria applied to data in order to display only a subset of that data or to sort that data.

 

Firewall

A combination of hardware and software that helps secure a network or computer system. A firewall can help prevent unauthorized access to a protected network, while enabling the protected network to access networks outside of the firewall.

 

Flash

Flash is an application developed by Macromedia that facilitates the web designers to insert interactive multimedia into webpages to make the website more lively in form of flash introductions, animated navigations and even games. Too much use of flash is considered a threat to the website's PR as the search engine crawlers cannot understand the content embedded in flash.

 

Flog

Flog is the name given to the blogs which are fake in nature and have been made by public relation firms, media houses and professional political operatives solely to spread their particular point of view among masses.

 

Followed hyperlink

A hyperlink on a Web page that a site visitor has activated by using a mouse device, keyboard, or other type of device.

 

Folksonomy

Folsonomy or collabrative tagging or social tagging is a technique that facilitates bookmarking where users tag their favourite web content to a central place where other users can also access it and create its metadata. del.icio.us and flickr are social tagging websites that work on the principle of folksonomy.

 

Forums

A Forum is a place where any one can exchange information on a particular topic in the form of threads. The information threads posted by a users are visible to one other. And a user can even post a reply to the information which is again taken as a part of that thread. SEO experts and Webmasters use forums as an integral part of their SEO strategy.

 

Form

A set of data-entry fields on a Web page. The data is sent to the server when a site visitor completes and submits the form.

 

Form field

A data-entry field in a form. A site visitor supplies information in a field by either typing text or selecting an option.

 

Form handler

A program on a server that runs when a site visitor submits a form.

 

Frame

An area of a Web browser window defined by a frames page. A frame appears in a Web browser as one of a number of different areas in which pages can be displayed. A frame may be scrollable and resizable, and may have a border. Frame is a HTML technique that facilitates designers to display two or more different webpages within a single browser window. Frames are not considered good from the SEO perspective as search engine bots find it quite problematic to crawl through the pages built with frames and as a result these pages don't get indexed to these search engines properly.

 

 

Frames page

A page that divides a Web browser's window into different areas, called frames, which independently display different Web pages. A frames page is also called a frameset.

 

Frameset

See frames page A website that is composed of multiple frames.

 

Fresh

Google considers the websites to be 'fresh' who maintain a frequently changing homepage. When a bot find that there are frequent changes on the homepage it starts visiting and reindexing it on a daily basis.

 

Fresh Bot

Fresh bot can be considered as a brother of Google bot but it crawls only high rank websites very frequently.

 

Fresh Crawl

Fresh crawl is when bot visits your website more frequently i.e. almost daily for capturing updates as the bot knows that there are frequent updations on your website every now and then.

 

FTP - File Transfer Protocol

FTP is a standard protocol which is used to transfer files between computer on a network. It is also used in file exchange between system accounts or even to access software archives on the internet.

 

 

 

 

 

G

 

GIF - Graphical Interchangeable Format

GIF graphics the oldest and the most website friendly graphical format supported by almost all web browsers and easily compressable but it doesnt supports more than 256 colors.

 

Geo Targeting

Geo targeting is a feature of Google Adwords that enables you to target your PPC campaign to users in specific countr, states etc. and ads are served according to the native language preferance of the user.

 

Google AdSense

Google Adsense is a contextual advertisement system by google in which google places relevant ads on websites, based on their content and if a user clicks on it, the ad revenue is shared by the google and website owner which comes from the party who has placed that ad.

 

Google Analytics

Google is a free tool made for webmasters to monitor their multiple websites for daily traffic and performance. It can be used to analyze the daily website activities like visits, page views, pages per visit, bounce rate etc.

 

Google Bowling

Google bowling is a strategy of black hat SEO experts targeted to knock out the other competitor websites our of the SERP's by pointing many doubtable links from bad websites to the victim website until it is delisted by the Search Engine.

 

Google Everflux

Google Everflux is a strange situation in which the pages appear and then suddenly disappear from the Google Result Page Rankings. This usually happens to newly submitted webpages. O f there is one thing Search Engine Marketers and website owners fear - it is a major algorithm update, especially by Google. Well, much as we may like it not to happen, its here. Google has recently done a major algorithm update, nick named "Jagger" update series.

 

Google Bot

Google bot is the name of crawlers of Google's search engine crawlers.

 

Google bombing / washing

Google bombing is an internet slang term used to describe any attempt to influence the ranking of a given website on Google SERP.

 

Google Guy

Google guy is a Google representative or employee who provides information to webmasters about the recent changes on google.

 

 

 

 

 

H

 

Header / Headings

Headers are standard HTML tags foreg. <h1> <h2> . Heading tags are an effective SEO tool as most Search Engine crawlers give importance to text within these tags. So it is considered good practice to include headings in your website.

 

Header tag

Header tag is a standard HTML tag denoted by <head> & <head/>. Now the content within these tag is used to identify page title, external file loads & meta tags.

 

Hidden Text / Keywords

It is an SEO Spam tactic by which black hat SEO's stuff the website with keywords that are only readable by the search engine bots and not by human eyes. They do it either by writing key words with font color that is same as the back ground color or by using CSS-P. But most of the bots can easily detect hidden text on your website and take evasive action against it.

 

Hits

Page hit is the number of item retrievals from a webserver. It doesn't gives an actual idea about traffic. In Web site usage reports, a value indicating the number of times a Web page or file has been accessed. See also visit.

 

Hoax Marketing

Hoax Marketing is technique of viral marketing in which the website owner shoots a false video and posts it to his website to attract more traffic. Some people use hoaxes to scare people to buy their products and services but this method of marketing is considered unethical and can back fire in many cases.

 

Home Page

Home page refers to the main page of a website ie. The index page that opens when you enter the url name of a website on your browser.

 

Hotbot

Hotbot is one of the largest search engine on www.

 

htaccess .htac

htaccess is a default name of the directory that contains the information of who can or who cannot access a file on internet or intranet.

 

HTM

htm is nothing but a short form of HTML.

 

HTML

HTML stands for Hyper Text Markup Language which is the most fundamental language used to make websites.

 

HTTP

HTTP stands for Hyper Text Transfer Protocol. HTTP is nothing but rules for exchanging files on world wide web.

 

HTTPS

HTTPS stands for HTTP over Secured Socket Layer - SSL that is a secured version of FTTP that enables secured transmission of webpages over internet.

 

Hyperlinks

Hyper link is link from one page to the other.

 

 

 

 

 

I

 

ICANN

ICANN stands for Internet Corporation for Assigned Names and Numbers. It is a non profit organization that takes care of the unique website url identifiers.

 

ICRA - Internet Content Rating Association

ICRA is another non profit organization which was founded to protect minor from potentially harmful content over internet.

 

Impression

Impression refers to the number of times an advertisement is shown to traffic by search engines. Also know as ‘Ad Views’ in the traditional advertising costing method of charging per number of ads displayed, or ‘ad impression’ measured in Cost per Thousand (CPM) – where ‘M’ is the Roman numeral for one thousand.

 

Inbound Links

Inbound links are the links from other websites that are pointing towards your website. Inbound links are mostly a formation of link exchange with other websites. Quality inbound links are very important to improve rankings of a website.

Information Architecture (IA): a field of study and an approach to designing clear communications by careful and planned structure, context, and presentation of information. The Information Architecture (IA) is like the blueprint of your Web site.

Information design and interaction design are inseparable in developing clear communications, regardless of medium. The defining elements of IA, relating to Web development, are:

• The structural design of shared and interactive information.
• The art and science of organizing and labeling Web sites, intranets, online communities and software.

 

Inlinks / Inbound links / Backlinks

These are number of links pointing to your own website.

 

Invisible Web

Also known as Deep web. There are the webpages that search engines either fail to index or they don't do it intently and hence depriving users from the web page.

 

Interstitials

Interstitials is a rich form of pop under advertisement in which an ad created in animated gif or flash gets loaded in the background of the actual page that user is viewing. User normally sees the interstitial only when he quits that page.

 

IPW - Inverted Pyramid Writing

It is a writing technique in which the first paragraph gives a precise idea about all the content present on the webpage

 

IP Address

IP address is a unique address given to a computer to identify it over Internet.

 

IP Spoofing

IP spoofing is technique of hiding your original IP address and then making it appear to be different one.

 

ID selector

In a cascading style sheet style definition (or style rule), a selector that is used to define a style for an individual page element, usually as an inline style.

 

Image map

A graphic containing one or more invisible regions, called hot spots, that link to a page or file.

 

Image tracing

The process of using a graphical mock-up of a Web page as a visual guide for tracing, thereby creating, the Web page design.

 

Initial page

The page that initially appears in a frame when a site visitor browses to a frames page containing that frame.

 

Inline style

A cascading style sheet rule whose properties and values apply only to a specific element on a Web page, such as a table or a graphic. The style sheet rule is part of the HTML tag for that element.

 

Interlaced GIF

A picture in Graphics Interchange Format (GIF) format that gradually displays in a Web browser, showing increasingly detailed versions of the picture until the entire file has finished downloading.

 

Internal hyperlink

A hyperlink pointing to any Web page or file in the active Web site.

 

Interactive agency: an advertising agency or marketing firm specializing in the so-called ‘new media’ often relating to Internet technology. The term generally means a full service Web development firm like Valeo Design & Marketing that offers services from marketing strategy and creative design all the way to integration of ecommerce shopping carts with ‘legacy’ corporate database systems.

 

Internal Web site

A Web site created within an organization and available only on the intranet for that organization. An internal Web site is accessible only to members of that organization.

 

Internet

The worldwide collection of computers, networks and gateways that use TCP/IP protocols to communicate with one another.

Internet Marketing: umbrella term for Search Engine Marketing, online advertising and Web site promotion related synonyms.

There are two general parts to Internet Marketing:
1) Search engine optimization (SEO): the on-site tactics for increasing the potential for high-rankings in the natural search (a.k.a. organic) results for specific keywords. Search engine ranking placement (SERP’s) cannot be purchased in the natural search results (e.g. meaning you can’t pay Google to be number one in the left hand side of Google results).
2) Paid Internet Marketing is an all-encompassing term (a.k.a. Web site promotion, online advertising) that brings together all paid strategies and tactics to increase online equity and drive traffic to your site. There are several common ways to describe paid internet marketing strategies. Link building is a common strategy named after the goal of increasing inbound links (IBL’s) – since IBL’s are one of the single most important variables in a search engine’s determination of your site’s importance. Traditionally many paid internet marketing methods are described by payment type such as Pay-per-Click (PPC), Cost per Click (CPC), Cost per Action (CPA), cost-per-thousand (CPM) ads displayed, etc.

Internet Protocol (IP)

A TCP/IP protocol that divides data into packets, routes packets from a sender to a destination network and station, and reassembles the packets into the original data.

 

Internet Server Application Programming Interface (ISAPI)

An application programming interface designed specifically for Web servers running Internet Information Server (IIS). When a Web browser sends or requests information from a Web server, ISAPI processes the information by running scripts and other processes, and then submits the information to the Web server. ISAPI then retrieves the results from the Web server and sends them to the browser as a Web page.

 

Internet service provider (ISP)

A business that supplies Internet connectivity services to individuals, businesses, and other organizations.

 

Intranet

A network within an organization that uses Internet technologies and protocols but is available only to certain people, such as employees of a company. An intranet is also called a private network.

Intranet/Extranet: a.k.a. Secure Login and/or Password Protected Area – Intranet, extranet and portal are terms used to designate a private and restricted content area of a Web site, where only registered user can access exclusive content. A login and authentication mechanism limit access to approved users. ‘Intranet’ generally refers to employee exclusive content, ‘extranet’ to customer or supplier content, and ‘portal’ to collaborative and user-configurable workspaces – though these terms are flexible.

A password protected area is a useful way for an organization allow specific users to search and access corporate information. It is a single gateway for users, such as employees, customers and company’s partners to log into and retrieve corporate information/documents, exclusive product/service information and other interactive resources.

 

 

IP

See Internet Protocol

 

IP address

An abbreviation for Internet Protocol address. A standard for identifying a computer that is connected to the Internet. An IP address is four groups of numbers from 0 through 255, each separated by a period— for example, 123.432.154.12 Is A unique address that identifies the location of a page, file, or other type of resource on the Internet. An Internet address typically includes four elements: the protocol for accessing the resource, such as http://; the server type; the server name, which is often the name of the organization that maintains the resource; and, a suffix, which typically identifies the type of organization that maintains the resource. An Internet address is also called a Uniform Resource Locator.

 

ISAPI

See Internet Server Application Programming Interface

 

ISP

See Internet Service Provider

 

 

 

 

J

 

Java

An object-oriented programming language developed by Sun Microsystems, Incorporated. Programs written in Java are platform-independent, which means they can run on any type of computer.

 

Java applet

A program written in the Java programming language that can be included in an HTML page. Java applets can be downloaded and run by a Web browser capable of interpreting Java, such as Internet Explorer or Netscape Navigator.

 

Java Virtual Machine

A program that runs Java applets and programs. The Java Virtual Machine is included with most Web browsers.

 

JavaScript

A scripting language that can be used to add functionality to or enhance the look of a Web page or a Web site. JavaScript scripts can run on any type of client or server computer.

 

JPEG

JPEG an image compression format that decreases the size of an image on the cost of quality of the image. A raster graphics file format for displaying high-resolution color graphics on the World Wide Web. JPEG graphics apply a user-specified compression scheme that can significantly reduce the file sizes of photo-realistic color graphics. A higher level of compression results in lower quality, whereas a lower level of compression results in higher quality. JPEG-format files have a .jpg file name extension. See also progressive JPEG.

 

Junk Pages

Junk Pages are meaningless key word stuffed web pages that are created only for adsense revenue.

 

JSP

JSP stands for Java Server Pages which is nothing but HTML with Java code units - (file.jsp).

 

 

 

K

 

Keyword

Keyword is a word that represents the whole class of the information, product or services that the user intends to search on the search engine.

 

Keyword Density

keyword density is the share ratio of keywords among the total words on a web page.

 

Keyword Effectiveness Index

It is just a measure of how effective a key word is for your website ranking.

 

Keyword Popularity

Check search term popularity.

 

Keyword Prominence

Keyword refers to the prominence of a keyword on a web page as in terms of position and density and also how close that key word is from the start of the webpage.

 

Keyword Stuffing/Spamming

Key word stuffing or spamming is a way of repeatably adding keywords or key phrases within the meta tags and the body text. But the bots are smart and can easily identify and penalize keyword spamming.

 

 

 

L

 

LAMP -

Its combination of - Linux, Apache, MySQL, PHP / Perl / Python technologies. LAMP an acronym based on Linux (operating system), Apache (Web server), MySQL (database system) and PHP (programming language). The group of LAMP technologies is helpful to define a Web-related domain such as server infrastructure or programming language for development. LAMP generally refers to free and open source software, used to run dynamic Web sites or servers. For example, Valeo Design & Marketing is a LAMP expert.

 

Landing page

Landing page: The specific Web page that a visitor ultimately reaches after clicking a search engine listing. Marketers attempt to improve conversion rates by testing various landing page creative, which encompasses the entire user experience including navigation, layout and copy.

 

Link Baiting

Link baiting is a process to get the visitors to link to your website through blogs, forums, social taggers etc.

 

Link Building
Link Building: a primary part of Internet Marketing – Link building typically identifies, qualifies, and then pursues the best link opportunities in your industry. This may include free, paid or reciprocal links. A link building campaign generally includes the following two parts:
1) Search Engine & Directory Submissions
Web properties are generally grouped in search engines, directories or other relevant and targeted sites.
2) Linking Campaign
Request and/or purchase links for direct ‘in-bound links’ (IBL's) or reciprocal links (both parties link to each other). Links are typically gained from partners and suppliers, or purchased (essentially like purchasing a text advertising spot).

Quality assurance requires human involvement with each final identified potential opportunity. The end result is more communication points with your targeted community providing inbound traffic and a favorable link network that boosts your online importance.

Link Farm

Link farm is a website which has unlimited number of links put together irrespective of industry relevance. Fetching links from link farms is just a waste of time as they can only get you quantity and not quality links.

 

Link

Link or hyperlink is the area on a text or a graphic clicking on which takes the user to the corresponding website. Links are the major means of navigation for Internet users.

 

Link Popularity

Link popularity in simple terms is how many websites are linking to your website.It is the number and quality of the back links to your website. Link Popularity is a major factor for search engines to rank your website.

 

Link Partner

Link Partners refers to the industry relevant websites who are exchanging links with your website. Most of the link partners are found to be reciprocally linked.

 

Link Text

Link text is the clickable area of text that navigates a user to a different website. Link text is also known as anchor text/link.

 

Linkerati

Linkeratis are the target people of link baiting websites.

 

Listings

Listings are the resultant list of websites shown by google from the search query entered by the user.

 

Log Files

Log files are the files generated and updated by the server. Log files contain all the daily analysis about the website and the overall behavior of the user on your website. You also get to know how much traffic is coming from which search engine and what key words did the user entered to arrive to your website which in turn helps the SEO in targeting those specific keywords only.

 

 

 

M

 

Made For Adsense

These are poor websites that are made from copied content specifically with Google Adsense keywords to attract traffic artificially.

 

Made for Digg

Made for digg are the websites that are exclusively designed to fetch traffic from digg.com by stuffing the entire website with similar funny images and posts.

 

Mashups

Mashups is nothing but a process of synergism of two or more sources.

 

Meta Description Tag / Meta data

A meta description tag contains the description of content that is there on the page.

 

Meta Jacking

Meta Jacking is a technique of copying the contents from some other website's HTML meta tags with high PR's in a hope of garness high PR for their own website too.

Meta Keywords

Meta Keyword tags facilitates us to put additional text which is crafted just to feed the search engines crawlers and is not visible to the actual visitor otherwise.

 

Meta Search

In a meta search a search query is sent to multiple search engines at the same time and the result is combination of all those search engine minus duplications.

 

Meta Tag Masking

Meta tag is a traditional trick to hide the meta tags from the Internet browsers by using CGI scripts and only allowing the bots to actually read those meta tags.

 

Micro Formats

Micro formats are application formats which are designed primarily from a human perspective and machine format is considered secondary while designing.

 

Mirror Sites

Mirror Sites are the multiple copies of the same website on different servers ie. Website duplication. Bots can easily catch mirror sites and penalize them for spamming.

 

Misspelling Optimization

Optimizing a website to target mistyped keywords by the users is called Misspelling optimization.

 

Mobisode

Mobisodes are the TV movie clips that are shot specifically for mobile hand sets.

 

MoBlog

Moblog is a part of new generation mobile blogging introduced by blogger.com that allows a user to create a new blog from his mobile.

 

Mod Rewrite

Though too complex to use but Mod rewrite is APACHE's module which is a powerful way to perform all types of url manipulations.

 

Mouse Over

Mouse over is a javascript element that results in some kind of change in a webpage item when mouse pointer passes over it.

 

MSN

Micro Soft Network. It is the third most popular search engine on world wide web.

 

Mowser

Short form from mobile browsers.

MySQL - Popular Open Source Database

My SQL is a multi threaded and multi user database management system.

 

 

 

 

 

N

 

Natural / Organic listings

The listing of a website on the algorithm based search engines is called natural listing. Paid inclusions help our website to get into natural listings, which we also call organic listing.

 

Natural Optimization: see Search Engine Optimization.

 

Narrow Casting

Narrow casting is a deviating trend of user's dependency for media content from professionally mass marketed sources like video stores to web based media content providers on internet.

 

Navigational Query

Navigational Query is a search engine query that returns only one satisfactory result.

 

Necroing

Necroing is a process of posting replies to old threads to bring them up on the forum listing.

Negative SEO

 

Niche Aggregators

Spam websites

 

NOFOLLOW

It is an attribute used to embed instruction for search engines to not to follow the particular link.

 

Non Disclosure Agreement

It is an agreement between two parties, normally the service provider and his client, to not to disclose the shared confidential information of either party to any third party.

 

Noframes Tag

Noframes tag is a special html tag meant specifically to help search engine crawlers to read and index the content inside frames as most search engines find it hard to index the content inside the frames otherwise.

 

 

 

O

 

Off-page SEO

Link building comes under off-page SEO when the website exchange links to improve their rankings on SERP's.

 

On-page SEO

Changes made to the structure of a website to make it more search engine friendly and hence to improve its SERP rankings is called On-page SEO factors.

 

Orphan Page

A web page is said to be an orphan page if it neither has a link to take the user back to its home page or its immediate back hierarchy nor does it has a link to take him to any other website.

 

Overture

Overture is a pay per click internet advertising program by yahoo.

 

Opt-in

A user is said to have opt-in if he has willingly subscribed to a newsletter or similar service on a website.

 

Organic Listing

See natural listings

 

Over Optimization Penality (OOP)

Delisting of a website from a search engine for using unethical SEO techniques that are against W3C standards is called over optimization penality. However there has been a constant debate about does OOP actually exists or not?

 

Open Directory Project

Open Directory project is mostly referred to DMOZ.

 

 

 

P

Page banner

A section of a Web page containing a graphical element and text, such as the page title.

Page banners typically appear at the top of a Web page.

 

Page template

A predesigned Web page that you can customize. Page templates might include layout tables, styles, formatting, graphics, or other page elements.

PageRank by Google

Google defines PageRank as follows: PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Using these and other factors, Google provides its views on pages' relative importance.

 

Page title

Descriptive text that identifies a page. A page title appears in the title bar of the Web browser window when a page is open.

 

Page view

The view for creating and designing Web pages.

 

Page Title

Page title is an HTML tag that displays title of the content being displayed on the page at the top title line of the browser.

 

Page Jacking

Page jacking is unethical technique of copying or stealing content from a website to other mostly in the form of source code in a hope of getting the traffic from the source website to one's own.

 

Page Match

Its a page match when your website's ads are served on its related websites in a cost-per-click advertising campaign.

 

Page Rank

Page Rank is Google's measure of importance assigned to a web page on a scale of 1 to 10. You can check the Page Rank value of any page by downloading the Google Toolbar.

 

Page Rank Drain

This happens when a website has multiple inbound links but has no outbound links to pass its PR value to any other website.

 

Page Views

Page view is the number of requests from a web browser to a server. A page view might contain several page hits.

 

Paid Inclusion

Paid inclusion is a process of the paying search engines like Alta vista to get your website listed in their search engine listings.

 

Path

The portion of a URL that identifies the folders containing a file. For example, in the URL http://www.example.com/hello/world/top.htm, the path is /hello/world/.

 

Pay-for-inclusion(PFI)

PFI is a technique in which the website owner pays search engines for a sue placement in SERP's.

 

Pay-for-performance (PPF)

Pay-for-performance is a system in which the website owner pays only if a visitor on the website performs a desired action.

 

Pay-per-click(PPC)

PPC is an advertising model in which an advertiser pays only when user clicks on the advertiser's ad.

 

Pay-per-click Management

The process of making strategies regarding the placement, account setup,keyword research, Ad creation, Bid management, Landing page evaluation, A/B testing, Persistent monitoring to ensure the campaign gets the maximum ROI is called PPC management.

 

PDF

.pdf stands for Portable Document Format introduced by Adobe. Being a device and display independent format, it is a very handy format for document exchange on internet.

 

PERL - Practical Extraction & Report Language

Perl is an optimized interpreted language for the purpose of scanning and extracting arbitrary text files and generating reports on the fetched information.

 

PHP

PHP is a hyper text processor which is a scripting language that allows wed developers to create dynamic websites.

 

Plug-in

A program that allows Web browsers to access and execute files that are embedded in HTML documents and are in formats that browsers typically would not recognize, such as many video and audio formats. For example, the Windows Media Player plug-in allows Internet Explorer to play movies in the browser window.

 

Podcatching

It is a process of subscribing to podcasts

 

Pop-under

Pop up window is less obstructive form of advertising window that opens up behind the browser; unlike pop up window that pops up right over the screen.

 

Pop-up

Pop up is a window containing content like advertisements which opens up right over the user screen when he performs a specific action on the page.

 

Portal

Portal is a term usually used to signify gateways of internet i.e the entry point of users to the world wide web. Yahoo, Netscape, google, AOL are few examples of web portals.

 

PPC Engine

PPC engine is a search engine that allows website owners to but their position in their SERPs based on the amount of money they are willing to pay per click on their link in the SERP list.

 

Pro-blogging

Pro-blogging stands for professional blogging when a person's income is fully dependent on blogging.

 

Protocol

A set of rules and standards that allow computers to communicate.

 

PSD

PSD is file format of file made in Adobe Photoshop(.psd).

 

Publish

The process of making a Web site available on the World Wide Web or an intranet by copying its pages and files to a Web server that is connected to the Internet or network.

 

Payment Gateway: a.k.a. Payment Processor & relates to ecommerce – a Payment Gateway is an ecommerce system component for direct integration with the banking network and fraud prevention tools (address and card verification services). A Gateway Service Provider (GSP) is required to complete pre-authorizations, sales, credits and voids. Examples of GSP's are:

• PayPal (www.paypal.com)
• LinkPoint (www.linkpoint.com)
• Nova ViaKlix (www.ViaKlix.com)
• PSiGate (www.psigate.com)
• Google Checkout (https://checkout.google.com)
• Authorize.net (www.authorize.net)
• Paymentech (www.paymentech.com)
• Moneris (www.moneris.com)
• ClearCommerce (www.clearcommerce.com)
• MiraPay by Eigen (www.mirapay.com)

 

 

 

 

 

Q

 

QA - Quality Assurance

Quality Assurance is a process of monitoring the website development process to make sure that the process is right ie. Are we doing it right? So QA is a preventive process.

 

QC - Quality Control

QC is a corrective process ie. QC maintains - Is the final product, what the client actually wanted? Its about testing a website to see if it meets the client's requirements.

 

Query

Refer Search Engine Query

 

QuickTime

A multimedia technology that is built into the Apple Macintosh operating system. Macintosh programs that support audio and video content use QuickTime technology to play that content. A Microsoft Windows-based computer can also play QuickTime files, if the QuickTime plug-in is installed on that computer.

 

 

 

R

 

Ranking

Ranking is a process in which the search engines list and sort websites according to specific algorithm so that the sites with the most relevant content appear on the top pages.

 

Reciprocal Linking

It is a type of linking in which two websites link to each other directly.

 

Redirects

301 error indicates to the user that the site has been permanently moved to a different location. It is actually the most ideal way of redirecting for most websites. Now if you are planning to move your entire website to a different location, its better if you first test it by moving a single file or folder to see how that single page ranks; and if it ranks well, you may well move the entire website. It may take a few days to a few months for 301 redirects to be picked up by search engines which depends on the bot crawl frequency on your website.

 

Referrer

Referrer is the website from which the user has actually arrived to your website by clicking on your link present on his page. Servers maintain a list of these referers. Now if the user has arrived from a search engine than the key words used by the users can be embedded in the referer url to evaluate the amount of traffic generated from each key phrase.

 

Refresh Tags

Meta Refresh Tags makes a webpage refresh after every specified period of time. It is used mainly in websites, where the content changes every minute for eg. in a score or share market website

 

Relevance

Relevance is the extent to which the content on a webpage relates to the key word that was entered by the user in the search engine to arrive to the page. In context to the link exchange relevance it is more about linking of the industry related websites.

 

Relevance Rank

It is process by which a search engine tries to rank a page according to the quality and type of websites that are linking to that page.

 

Request For Proposal - RFP

It is request send to a service provider to send the quotation explaing the service that he is offering and at what price ?

 

Result Page

The pages displayed by a search engine when a user enters a specific search query also known as SERP's.

 

Rich Internet Applications

Web applications with all the features of a stand alone application is called RIA. All that RIA needs is a browser to run.

 

Robot.txt

This is simple .txt file used by webmasters to control the crawling of search engine bots by allowing and disallowing the bots to index the pages according to your own wish. Thankfully all bots respect robot.txt file. However it is not mandatory to have a robots.txt file but is always recommended from SEO point of view.

 

ROC - Return On Customer

ROC is the monetary return from each customer.

 

ROI

ROI stands for Return on Investment that implies to the amount of money spend by a website owner in building and optimizing a website over the amount of revenue he generated out of the investment. Also called rate or return (ROR) or just return: the ratio of money gained (or lost) on an investment versus the amount of money invested. Sometimes ROI is further detailed into Return on Marketing Investment, or ROMI. In this regard, ROI is the amount of money an advertiser earns from their ads compared to the amount of money the advertiser spends on their ads. ROI does not inherently specify a time period, but it is often used in annual terms.

 

RSS feed- Rich Site Summary

RSS stands for Rich Site Summary or Rich Site Syndication is a technique by which users can actually keep track of their favorite websites for fresh blog posts, goodies, podcats etc by using automated softwares like aggregator. XML is a standard language used for creating these RSS data formats.

 

RTF- Rich Text Format (file.rtf)

RTF is a system by which any formatted text or graphical image is encoded to transfer it easily over network between applications like MS-word.

 

 

 

 

 

S

 

Scope Creep

Scope creep is a term used to describe a state when the scope of a project or required effort on a project increases due to change in client's requirements or technology advancements.

 

Scooter

Its the name of the Alta Vista's crawler.

 

SE

SE is a short form of search engines.

 

SEA

SEA stands for Self Extracting Archive (file.sea) that is a Macintosh File Compression Format

 

Search Engine Marketing(SEM)

SEM can be considered as a subset of Internet Marketing which includes tools like SEO, PPC campaigns, banner advertising to maximize the website's Return On Investment.

 

Search Engine Result Page(SERP)

SERP are the resultant pages that get lined up when a user enters his search query in a search engine. The SERP is otherwise known as the Search Engine Results Page. This is the page that users see after typing their search query into a search engine. Since conversion starts at the SERP, it is important to have relevant metadata leading to well designed pages with relevant and customer focused copy.

 

Search Query/Term

Collection of words that a user enters to search his intended type of website is called search query or search term.

 

Search Term Popularity

Search term popularity is the measurement of how often do search engine users enter a given keyword to reach a website. It simply signifies the poplularity and competetiveness of a keyword.

Server

A special computer connected to a network that provides (serves up) data. A Web server transmits Web pages over the Internet when it receives a Web browser's request for a page. A server can also be called a host or node.

 

SFO

SFO stands for Search Friendly Optimization.

 

Sitemap

Sitemap is the page of a website that contains all the actual links found on the website. A sitemap also works complementary for robots.txt file to guide the search engine bots what all pages on the website are available for crawling.

 

Slurp

It is the name of the Yahoo! search engine's spider / bot.

 

Snippet

Snippet is the smaller text below the title in search results after you enter a search query

 

Social Media Poisoning

Social Media Poisoning is a tactic used by black hat internet marketers who spreads a bad word about their competitor websites through spamming, articles, blogs, forums etc to not only destroy its market reputation but also degrade its page ranking in SERP's.

 

Spam

Spamming is a process of sending unsolicited mails or messages to the people in a lure of making them perform a specific action is called spamming. It abuses web applications by sending bulk messages. There are many types of spams, search engine spam, forum spams, blog spams, comment spams, mobile spams etc

 

Spam Cannon

Spam cannons are the websites that offer user sign ups in different ways to send them bulk mails in form of spams is called spam cannon.

 

Spamdexing / Spaming / Spoofing

Spamdexing is a technique to fool search engine bots that involves spamming practice of including information in a webpage that cause the search engines to rank the website higher on their SERP's but the content is irrelevant to the actual users.

 

Spamming

Refer Spam

 

Spamouflage

Spamouflage is process of making cosmetic changes to Search Engine Spamming to make it look legal to search engines.

 

Splash Page

Splash pages consist of a large graphics or a Flash animations for your home page—after that, you get to enter the site. Personally, I feel splash pages are a waste of your visitor's time. When someone finds your site, they're looking for information - not full feature films that slow them down.

 

Spider

Spider is an automated program that crawls over world wide web and analyzes the websites in its way and indexes them according to its search engine specific standards and algorithms.

 

Spidered

As soon as a search engine spider indexes a website it is said to be Spidered.

 

Spiderbaiting

Spiderbaiting is a process of making search engine bots to locate and index your website.

 

Spider Trap

The term spider trap refers to the websites on arriving on which, the search engine spiders get trapped in an infinite number of loops of code as the website code is not passing the input expected by the spider program. Some spider traps are intentional ones designed specifically to crash poorly coded crawlers and some spider traps are unintentional ones too.

 

Splash Page

Splash page is the actual search page of a search engine from which a user is arriving to the website.

 

Supplemental Index

Google supplemental index can be taken as a secondary index of google. Google retrieves the websites in the supplemental index only when it has no website matching the key word entered by the user in its primary index.

 

SWF - Shock Wave Flash (file.swf)

SWF file format refers to a vector based graphic format that is one of the versions of the Macromedia Flash Player launched in year 1997,

 

Standards Compliant

Standards compliant refers to the sites, bots or web browsers that operate in accordance to the set standards and protocols of W3C.

 

Static

A static webpage is page which doesn't changes untill the script of the page is altered.

 

Stickiness

Stickiness is the ability of a website in terms of its design and user friendliness to make a visitor stay on it and at least know what it is all about before quiting.

 

Stemming

Stemming is a method used by search engines, according to which it returns results by considering just the root of a word. Foreg if a

 

Steaming Media

Streaming media is the transmission of audio or visual file over a network to enable a user to start operating or playing(if it is a game) even before the entire file gets downloaded to the computer's virtual memory.

 

Syntax

The format of code used while building a website is called syntax.

 

Stop Words

Stop words are the most frequently used words (like - a, for, that, are) that the search engines tend to ignore so as to filter the search process to return the most precise websites relating to the search query.

 

Strategic Linking

Strategic linking is a process of customizing a link building campaign to exchange links with websites to get the highest ranking on the SERP's.

 

Submission Service / Registration

Submission service facilitates you to submit your website to search engines either manually or automatically. However there is no need for doing it if your website is properly optimized.

 

 

 

 

 

T

 

Tag Soup

Tag soup is an HTML code written without keeping rules and HTML syntax in mind.

 

Thin Affiliates

Thin affiliates are the featureless websites that are build and optimized to garner maximum internet traffic; with a sole intention to divert the generated traffic to affiliate merchant websites for profit making without actually contributing to anything to world wide web.

 

Top Level Domain (TLD)

Top Level Domain are the last letters domain of the second dot in a website rel address i.e. www.yahoo.TLD. TLD's are of generally of two types - Country specific domain foreg. .ca, .in, .au that tells about the country origin of the website etc and generic top level domains (foreg. .com, .org, .mil, .gov ) that explain the genre of the website, that weather it belongs to government, organization, military or a commercial one.

 

Title Tag

The Title Tag is an HTML code that shows the words that appear in the Title bar at the top of your web browser. These words do not appear anywhere else on your web page.

 

Traffic

As the name it self suggests, traffic is the number of visitors on a website in a specified period of time.

 

Trusted Feed

Trusted feed is a type of free inclusion which uses bulk XML feed to get the website content directly indexed by the search engine. It can later be optimized as required for better rankings and hence better traffic.

 

Typosquatting / URL hijacking

Typosquatting is a genre of cybersquatting, that relies on the typing mistakes done by a user while entering the url name of a website. He is served with a similar looking website which can even be house of viruses and trojans.

 

Trust Rank

Trust rank is a technique of analyzing technique that separates all the inbound links of a website into relevant ones and spams. TrustRank requires human investigation and link analysis to discern reputable web pages deploying ethical linking techniques from 'spammy' web pages seeking to earn higher rankings in the SERP's by manipulating linking practices in an effort to deceive search engines. TrustRank was first established as a term in a paper by Yahoo!

 

 

 

U

 

Unique Visitors

Unique visitor is the measurement of traffic on a website counting each visitor only once in specified duration of time. It gives information to the website owner about the reach of the website and also the actul number of users and not visits.

 

Universal Search

Universal Search System is a searching method by google under which it mixes the listings from google news search, video search, image search etc. with the lisitings it gets from it search engine crawlers resulting in a complete universal search.

 

URL

URL stands for uniform resource locator which refers to the address of a website or a resource on internet.

Usability Testing or Website Usability

"Website Usability" is the term used to refer to how effective your website is for your visitors. This is an additional service offered by David Williams - testing the ease with which users can use and navigate a web site. Learn More...

 

 

User Agent

User agent refers to any program, bots or web browsers that crawls into the web and at the same time requests and responds to the server. A search engine robot is an exmaple of a user agent.

 

User Session

User session is the amount of time a user with a particular IP address spends on a website. The number of user session is almost equal to amount of traffic on a website.

 

USP

USP stands for Unique Selling Proposition that refers to all the unique selling propositions of a product or service that gives it a cutting edge over others.

 

 

 

V

 

Visit

Each time a user arrives to a website directly or through a link is called a visit.

 

VOIP - Voice Over Internet Protocol

VOIP is a system that breaks our voice into digital signal and passes it through the internet and then again converts it back into voice at the other end so that you can talk to a person with a regular phone.

 

 

 

W

 

Web browser

Web browser is the software that converts the HTML into formated webpages and allows a user to browse world wide web

Web Designer

Not to be confused with a web developer* - One who designs web sites. Web designers like graphic designers are primarily concerned with the layout, schemes and aesthetic values of a web site.

 

Web Developer

Not to be confused with a web designer* - One who specializes in the development of Web sites. Web developers handle all programming aspects of creating a Web site including HTML programming, creating and/or manipulating graphics, MetaTag development, copy writing, creating the navigational structure and related links, and everything else that goes into building a Web site.

 

Webneck

Webneck is a special slang name given to the people who are addicted to internet, most of their social circle comprises of chat friends only.

 

Web Saturation

Web saturation gives us an idea about how many pages of a website have been indexed by a search engine.

 

White Hat SEO

White hat seo refers to all the practices that are ethical in nature from the search engine's point of view.

 

White Paper

On the internet, a white paper is often a paper (article) written by a lead designer to explain the philosophy and operation of a product or service in a marketplace or technology context. Many Web Site designers and developers include a white paper or a frequently-asked questions (frequently-asked questions) page for more detailed explanations of products, services and/or articles written to disseminate information in their area of expertise.

 

Who is Data

Who is data is a data collected from a website owner while registering his website such as name, address, telephone number etc.

 

WikiSoldiers

The term WikiSoldiers refers to the wikipedia soldiers who are fond of adding, editing and defending information on wikipedia.

 

WWW

www stands for world wide web. It is a system on web servers that supports HTML format documents in which a user has a navigation facility using hyper links.

 

W3C - World Wide Web Consortium

W3C stands World Wide Web Consortium. W3C is an International body that comprises organization members, W3C employees, public representatives etc who work together to develop, implement and maintain standards & protocols to ensure fair internet practices and long term growth of world wide web.

 

 

 

X

 

XML

Extensible Markup Language. It is said to be extensible as it is flexible and it allows the user to define his own tags.

 

XAML : Extensible Application Markup Language (Microsoft Vista)

 

 

 

 

0-9

 

200 - OK

Status - 200 means that the file request and transfer was successful. For instance an image or a requested page was successfully loaded to the browser.

 

301 Redirects - Moved Permanently

301 error indicates to the user that the site has been permanently moved to a different location. It is actually the most ideal way of redirecting for most websites. Now if you are planning to move your entire website to a different location, its better if you first test it by moving a single file or folder to see how that single page ranks; and if it does, you may well move the entire website. It may take a few days to a few months for 301 redirects to be picked up by search engines which depends very much on the bot crawl frequency on your website.

 

302 Redirects- Found

302 error indicates the user that though the requested file has been found but it has been temporarily located to a different URL. But SEO expert's prescription is to avoid using 302 redirects as some search engines struggle when it comes to handling 302 redirects. So to discourage 302 redirects some search engines even allow competing websites to hijack their listings.

 

304 - Not Modified

The server gives this status code when the user has sent a conditional GET request which allows him the access to the page but the page document has not been modified, it is said to be 304 status code.

 

307 - Temporary Redirect

Web Server responds with a 307 status code when the user requests for a resource that is temporarily residing under a different URL. Now since the redirection may vary time to time, it is advisable that the user should continue to use the same URL for his future requests. Since most users don't really understand this error status code the status page should display short hypertext note with a hyper link to the new URI.

 

400 - Bad Request

Web server displays this error code when it is not able to understand the user's request due to incorrect URL syntax

 

401 - Unauthorized

The web server responds with this code status when the request requires user authentication before getting access of the requested resource. The user is expected to include a www-authenticate header field containing a challenge applicable to the requested resource. But if the server respondes with 401 status code even when the user has included authorization credentials, then 401 code indicates that the authorization has been refused for the requested credentials.

 

402 - Payment Required

The webserver responds with this status code when the code has been reserved for future use.

 

403 - Forbidden

The server responds with the 403 status code when the server understood the request but refuses to fulfill it. It says that no authorization is required and the request should not be repeated at all. If the request method was not head and the server wants to tell every one that why the user request couldnt be fulfilled, it displays the possible reasons on the entity. But if the server doesnt intends to inform the reason to client it just displays the status code 404.

 

404 - Not Found

The browser displays this error when the server fails to locate the requested URL.l

408 - Request Timed Out

The server responds with this status code when the user doesn't responds to the responds within the specified time when the server was ready to wait. The client can well request for the resource at any later time.

 

410 - Gone

The server responds with 410 status code when the resource requested by the user is no longer present at the server and neither there is any redirect address available. This condition is mostly considered to be permanent. Ideally if the server is not aware whether if the condition is permanent, status 404 (not found) should be displayed instead.

 

500 - Internal Server Error

The server responds with status 500 code when it encounters an unexpected condition which has prevented the server from performing the request made by the user.

 

501 - Not Implemented

Server responds with 501 status code when it doesn't support the functionality required to perform the request made by the user.