Using a personal profile as a brand is actually a violation of Facebook’s terms of service (TOS), and by doing so, you run the risk of Facebook pulling out the big stick and revoking your access. Wow, sounds a bit harsh, doesn’t it? I mean, really, you’re just trying to make a buck…

Not to worry, there’s a better way to expand your exposure and reach on the big boy of social networks without fear of the big stick coming out.

As a small business owner you want to get yourself set up with an official Brand page. Brand pages are better suited for local marketing because they allow anyone to “like” you (no approving friends), there’s no maximum on how popular you can get, and they offer SMBs more robust media and promotion offerings. The fact is, Brand pages are simply the better option. By not using them and sticking to a personal profile, you limit your brand’s ability to really reach out and engage customers.

With the recently introduced Profile Migration tool, Facebook is making it even easier to have much more functionality and better promote your business to customers. Here is an easy to follow Youtube video that takes you through the process: Profile Migration Tool

Personal Profiles with your Business name are not the Facebook way to go anymore, so make the switch today!

Big News in the Social Media world!! As we’ve talked about often, Facebook is rapidly becoming THE go-to tool for Social Media Marketing. Businesses are jumping on the bandwagon and bringing entirely new facets to the art of client interaction.

Facebook, has finally provided something that businesses have been requesting for some time: a migration tool to convert a personal Profile into a Facebook Page.

Why would you want to do that? Profiles are for meant individual people, they aren’t suited to meet your business needs. Pages offer more robust features for organizations, businesses, brands, and public figures with better communication, more opportunities for expression, and improved relevancy.

Gone are the days of using a personal profile that was setup with a business name and “friending” as many people as possible. The most prevalent issue with this strategy (aside from violating Facebook’s Terms of Service), is that a personal profile has a 5,000 friend limit.

The migration tool allows you to convert that personal profile into a Page, and carry all of your friends over there with you. This is far superior to creating a new Page for your business and “Suggesting to Friends” using Facebook’s admin tool, which typically has a very low conversion rate.

Be aware though, not all content will make the transition. From Facebook Developer Blog “Be aware that when you convert your profile to a Page, your profile pictures will be transferred, and all of your friends will be automatically added as people who like your Page. No other content will be carried over to your new Page, so be sure to save any important content before beginning your migration.”

It’s a smart move to utilize this exciting feature and bring the full power behind the Facebook network to your business. We can help you make the transition and get the most out of your online marketing.

Image via CrunchBase

According to the Chinese calendar, we’re in the year of the rabbit.  I guess that makes sense, because things sure are hopping right along in the mobile world.

A Nielsen Company report from October 2010 shows that 29.7 percent of mobile subscribers in the United States have a Smartphone.  The two most popular at the time of the report were the iPhone and the Blackberry.  Twenty-two percent of users were running the Android Operating System.  What does this mean?  Not much unless you’re looking into the joining the wave of marketers using Smartphones to sell their wares!

How are people using their Smartphones and what difference does it make in marketing?

Take a look at this poll posted in The New York Times back in September:

A survey of 4000 people determined that most people wouldn’t even THINK about leaving home without their mobile phone.  And what are they doing with their phones?  The majority of them are playing games, checking the weather, and surfing the internet.  More and more are performing daily work tasks, but the majority is still using it socially.  How are they doing this?  They are using applications (or “apps”).  An application downloaded by the user is where your marketing strategy comes in to play.  Sixty-one percent of Smartphone users buy and play games regularly.  People load the game, they see an advertisement, and they are likely to click on it.  Sometimes users click on an advertisement accidentally.  That’s ok. It still puts your business in front of them and that is the ultimate goal.

Think about it using your own usage as an example.  As time passes web surfers (a.k.a. potential consumers), have learned to tune out the advertisements they see on webpages, as they have the commercials on TV.  We’re too used to seeing them.  Insert a new method of advertising here … via games and other apps that are being downloading and used daily on Smartphones.  This method of advertising is still fresh and new!  People are seeing it.

With Smartphones, a whole new set of opportunities has opened up for the marketer.  User location data is more readily available, which means more targetability.  All advertising is “opt-in” because the user has made the first point of contact by downloading the app.  And most users are on their phones every day so it’s more in their face and personal.  It’s a great opportunity!

So get out there!  Get to work on that marketing plan, updating it to include mobile phone application advertising!

Interesting fact:  In a poll taken by the Nielsen Company in September 2010, it was determined that when thinking of getting a new phone, women will likely choose the iPhone, which uses the iOS, whereas men will prefer the Android system.

During a recent presentation at Emerge Memphis on 3/10/11, Managing Project Director James Hutto covered some fantastic tips and tricks to help business users become more proficient and secure when using Facebook for professional purposes.

One of the questions we are most often asked has to do with the best way to use the same Facebook profile for both business and personal.  Since Facebook’s terms and conditions stipulate that you are not supposed to create 2 profiles, this is often confusing for a great many people.

James covered the power of Friend Lists and how they can be used to really fine-tune the security settings in Facebook and only show specific pieces of your profile to certain groups.  At the most basic level, James urged all attendees to create a list for Personal and a list for Professional, and to set what those 2 different groups can see through security settings.

There was also an overview of Facebook’s security settings, and some instruction on the best ways to optimize for privacy and professional networking.

This seminar had some great Q&A and a great deal of ground was covered with specific answers to attendee questions. Some participants even decided to test out what they learned by leaving some comments on our Fan Page!

Here is a copy of the presentation: