Using Social Media to create Word-of-Web “WOW!” for cause marketing and fundraising
Thursday, January 14th, 2010 | Author: James Hutto

I spoke today to the Memphis AFP (Association of Fundraising Professionals) about integrating social media into their marketing efforts to engage supporters and donors, as well as to get people to help spread the word.

I think fundraisers and cause marketers are no different than the rest of us: in these trying economic times, everyone is clamoring for the same donation dollars.  The need for a more cost-effective strategy to spread the word is crucial. Communicating more effectively than your competition is the name of the game.

That’s why social media is perfect:

  • Typical cost of a social networking account:  $0.00
  • Audience: varies by platform, but some counts put social media users at well over 1/2 a billion (and continuing to grow quickly)

Here is a copy of the presentation:

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    Produce great content that will get people talking | Stand Out Among Millions on the Internet (via Pingback)

    [...] to talk about” before you go jumping into social media.  In my most recent presentations on creating WOW (Word of Web) using Social Media, I always talk about [...]

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